My 2 Cents Marketing Podcast
My 2 Cents Marketing Podcast
Podcast Description
My 2 Cents is a community of Aussie marketers sharing data and insights.
Marketers invest 5 minutes a month to answer 3 simple questions.
The community chooses what questions we ask each month, and for every survey, they get to decide whether their results are anonymous or attributed.
Hosted by Fractional CMO's Chris Jowsey from Nugget Digital and Denise Rainey from Rainey Day Digital, the My2cents podcast series aims to interview regular industry experts to summarise, share & debate insights.
Podcast Insights
Content Themes
This podcast focuses on essential topics in marketing, including the use of AI in marketing, budget management, and industry trends, with episodes like 'How Aussie Marketers are using AI' featuring practical tools and use cases, as well as discussions on financial aspects like 'CFO's advice for managing Marketing Budgets' offering actionable financial strategies.
My 2 Cents is a community of Aussie marketers sharing data and insights.
Marketers invest 5 minutes a month to answer 3 simple questions.
The community chooses what questions we ask each month, and for every survey, they get to decide whether their results are anonymous or attributed.
Hosted by Fractional CMO’s Chris Jowsey from Nugget Digital and Denise Rainey from Rainey Day Digital, the My2cents podcast series aims to interview regular industry experts to summarise, share & debate insights.
In this episode, our guest is Zac King, Fractional VP Sales and founder of The Fractional Exec Community. We delve into the intricacies of email marketing, focusing on the ‘Show Me You Know Me’ approach.
We discuss the importance of personalisation, the role of AI in enhancing email strategies, and how to measure success through key performance indicators. We address the challenges faced in cold outreach and emphasise the need for persistence and creativity in crafting effective email campaigns.
We hope you enjoy the show.
Join our free marketing community: my2cents.com.au
Links/Sources mentioned:
- Linkedin: Zachary King
- AI in sales view [Jason Lemkin] – https://www.saastr.com/where-ai-will-and-wont-replace-sales-reps-in-2026/
- View on email [Jason Lemkin] – https://www.saastr.com/email-is-amazing-you-just-have-to-use-it-properly/
Connect with Zachary King:
- Linkedin: Zachary King
- Website: Zachary King Fractional VP Sales
Connect with your hosts:
- Linkedin: Chris Jowsey | Fractional CMO at NuggetDigital
- Linkedin: Denise Rainey | Fractional CMO at Rainey Day Digital
Connect with My 2 Cents:
- Website: https://my2cents.com.au/
- Linkedin: my2cents
- Youtube: @my2cents_Australia
- Apple Podcasts: My2Cents Marketing Podcast
- Spotify Podcasts: My2Cents Marketing Podcast
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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