My 2 Cents Marketing Podcast
My 2 Cents Marketing Podcast
Podcast Description
My 2 Cents is a community of Aussie marketers sharing data and insights.
Marketers invest 5 minutes a month to answer 3 simple questions.
The community chooses what questions we ask each month, and for every survey, they get to decide whether their results are anonymous or attributed.
Hosted by Fractional CMO's Chris Jowsey from Nugget Digital and Denise Rainey from Rainey Day Digital, the My2cents podcast series aims to interview regular industry experts to summarise, share & debate insights.
Podcast Insights
Content Themes
This podcast focuses on essential topics in marketing, including the use of AI in marketing, budget management, and industry trends, with episodes like 'How Aussie Marketers are using AI' featuring practical tools and use cases, as well as discussions on financial aspects like 'CFO's advice for managing Marketing Budgets' offering actionable financial strategies.
My 2 Cents is a community of Aussie marketers sharing data and insights.
Marketers invest 5 minutes a month to answer 3 simple questions.
The community chooses what questions we ask each month, and for every survey, they get to decide whether their results are anonymous or attributed.
Hosted by Fractional CMO’s Chris Jowsey from Nugget Digital and Denise Rainey from Rainey Day Digital, the My2cents podcast series aims to interview regular industry experts to summarise, share & debate insights.
In this episode, we are joined by Christian Young, co-founder of Lord Howe Island Distilling Co., to talk all things email marketing and brand building.
We dive into how email remains one of the most powerful tools for creating direct customer relationships, especially during uncertain times like COVID-19. Christian shares how his team embraced innovative strategies, leaned into storytelling, and prioritised community engagement to grow their brand.
We also explore the metrics that matter in email marketing, the challenges of indirect sales, and why delivering a strong customer experience is key to long-term success.
We hope you enjoy the show.
Join our free marketing community: my2cents.com.au
Connect with Christian Young:
Linkedin: Christian Young
Website: https://lhidistillingco.com.au/
Connect with your hosts:
Linkedin: Chris Jowsey | Fractional CMO at NuggetDigital
Linkedin: Denise Rainey | Fractional CMO at Rainey Day Digital
Connect with My 2 Cents:
Website: https://my2cents.com.au/
Linkedin: my2cents
Youtube: @my2cents_Australia
Apple Podcasts: My2Cents Marketing Podcast
Spotify Podcasts: My2Cents Marketing Podcast
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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