Laura Furiosi’s journey to becoming a prominent advocate for individuals navigating divorce began with a struggle through her own divorce. When she faced separation, she was met with overwhelming confusion and a significant lack of clarity regarding the legal process, despite being a successful professional.

Laura was fortunate to have a significant resource: her mother, a seasoned family lawyer. However, even with direct legal guidance, she identified a gaping gap in knowledge between the client and their lawyer, and within the family court system itself. The prevailing assumption was that clients knew the process, leading to confusion, unnecessary legal fees, and emotional turmoil. Laura’s deficiency was not a lack of intelligence, but a lack of accessible, plain-English guidance on navigating the complex system.

This personal challenge sparked an audacious vision: to create a better way for people going through divorce. Her solution was to build a profile and platform that could deliver practical, emotional, and legal guidance, ultimately helping people through one of life’s most challenging experiences. Her ultimate aspiration was to help more people by expanding awareness of her resources globally.

From Personal Experience to Global Authority

From this need, Laura and her mother organically grew their solution. They first created The Divorce Course podcast, which now boasts over a million downloads. This led to the development of the Divorce Course blueprint and the upcoming Court Companion Course, addressing the need for step-by-step videos and explanatory content to fill the knowledge gaps clients commonly face.

The approach taken by The Divorce Course is unique, combining the legal expertise of a lawyer with the real-life perspective of a client. Laura focused on two strategic areas to build profile and reach:

1. Cost-Effective Legal Navigation: A key insight was educating people on the three ways to use a lawyer and identifying tasks they could handle themselves, preventing them from burning cash on early-stage, non-legal tasks like disclosure and mediation. Laura noted that many people run out of money before they reach the pointy end where legal expertise is truly critical.
2. Addressing Emotional and Personality Factors: The platform delves into the emotional turmoil and how it affects decision-making, even identifying four distinct divorce personalities (manipulative controlling, avoidant, high conflict, and amicable) to help people approach their situation strategically and reduce emotional draining.
3. Strategic Use of Digital Channels: The podcast’s growth was significantly amplified by an organic digital strategy. Laura realised that people wouldn’t search for complex terms like property settlement disclosure documents. Instead, they used TikTok and Instagram – the top level of the funnel – to deliver short, relatable videos and snippets that captured attention and directed them to the more detailed podcast. This was a crucial method for reaching people who “didn’t even know what they didn’t know” and for providing help quietly, particularly to women in coercive control who may be unable to leave the house to see a lawyer.

The decision to enter the Stevie Awards for Women in Business was a direct action to level up brand awareness and increase their international profile, particularly after realising their content was being consumed globally. The results of this audacious step were immediate and far-reaching.

Results

• Double Gold Stevie Award Winner at the international Stevie Awards for Women in Business.
  • Most Innovative Business Podcast by or for Women
  • Most Innovative TikTok Channel by or for Women

The impact of the Gold Stevie Awards was immediately noticeable:

• Laura was named one of the Top 60 Influencers in Brisbane by The Courier-Mail.
• Her mother received a formal acknowledgement from the Dean of Law at QUT University.
• The awards cemented their credibility, allowing them to reach more people who are stuck in coercive control relationships and empowering individuals globally, even where the law is different.

A positive outcome of the work is the shift in perspective from the legal community. Initially, some lawyers hated the service, but now, many legal professionals and services refer their clients to the podcast to bridge the knowledge gap. The podcast has become a respected, one-stop shop for divorce-related information.

Message from the Client

Laura’s story is a compelling call to action for anyone with a valuable idea to help others, regardless of opposition. Her key takeaways highlight the power of conviction and resilience:

• “The more people who know about it, the more help there will be in the world.”
• “Once you understand why something is happening, it makes it less scary. It makes you able to deal with it better.”
• “Our family motto when we were younger and through our whole life is if you’re skating on thin ice, you might as well tap dance.”
• “Don’t listen to the people telling you not to do it. Listen to the people who would be begging for you to do it.”

Laura’s willingness to ignore the naysayers, especially those in the legal industry who initially opposed her work, proved to be an audacious and successful strategy that has since been validated by multiple awards and the gratitude of a global audience.

Contact

• Podcast: https://open.spotify.com/show/6nkZUryzIeOI229h3wwvl1
• Website: https://www.thedivorcecourse.com.au/
• YouTube: https://www.youtube.com/@thedivorcecoursepodcast