Where Brands Get Their Edge
Where Brands Get Their Edge
Podcast Description
Cutting-edge marketing news and advice for (and from) brands, founders, and marketing executives.
Podcast Insights
Content Themes
The podcast covers a range of marketing-related topics including the integration of AI in business, the significance of personal branding, the evolving role of HR, and effective email marketing strategies. Specific episodes delve into subjects like the impact of AI on sales processes, fostering empathy within marketing teams, and innovative email segmentation tactics.
Cutting-edge marketing news and advice for (and from) brands, founders, and marketing executives.
Everything you’ve seen about interventions on TV — the circle of chairs, the letters, the ultimatums — mostly doesn’t work.
Borzou and Amanda sit down with Chelsea Brigham and Jennifer Tarzia of Doyen Consulting, who work with families navigating addiction and mental health crises. Their take: addiction doesn’t happen in a vacuum — it operates on the entire family system, and treating only the person with the problem misses the point.
Topics Covered
- Why “they entered treatment” is the wrong definition of a successful intervention
- Compliance vs. internal motivation — and why forced treatment rarely sticks
- How families slowly normalize the problem (“I don’t even know how we got here”)
- Boundaries as internal limits, not external rules — and why you should never set one you can’t hold
- The workplace version: managing a talented employee with a substance problem
- What people at their most vulnerable teach you about marketing: connection and the shared human condition
- Entry points to help — for the person struggling and the family watching it happen
Guests
Chelsea Brigham, Director of Operations, and Jennifer Tarzia, Founder — Doyen Consulting
Website: doyencg.com
Instagram: @DoyenCG
Facebook: Doyen Consulting
Chelsea on LinkedIn: /in/chelsea-brigham425
Doyen – Family Support Group (message Doyen for future dates – we have the next three at time of posting):
https://us02web.zoom.us/j/83802346445?pwd=1cf8CJfRuFOO1VOASjCohXrKZ5C9rp.1
Meeting ID: 838 0234 6445
Passcode: 217346
Monday, 4pm PST/7pm EST August 24th, September 21st Wednesday, 9 am PST/12pm EST September 2nd
Connect with Us
Borzou: @bronxzou
Amanda: LinkedIn
Show page: nickelbronx.com/where-brands-get-their-edge
This episode is brought to you by NickelBronx.
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