Where Brands Get Their Edge
Where Brands Get Their Edge
Podcast Description
Cutting-edge marketing news and advice for (and from) brands, founders, and marketing executives.
Podcast Insights
Content Themes
The podcast covers a range of marketing-related topics including the integration of AI in business, the significance of personal branding, the evolving role of HR, and effective email marketing strategies. Specific episodes delve into subjects like the impact of AI on sales processes, fostering empathy within marketing teams, and innovative email segmentation tactics.
Cutting-edge marketing news and advice for (and from) brands, founders, and marketing executives.
Most founders don’t actually own a business. They own a job that pays them better.
In this episode, Borzou and Amanda sit down with **Jordan Solender** — operator across IT services, event and concert production, video, telemarketing, and a Maryland DJ company — who’s known for one thing in particular: getting himself out of every business he touches in **6 to 9 months**.
Jordan walks through the exact playbook: the **week-off stress test** that exposes what’s broken, why intake and handoffs are the first place to automate, how his DJ company’s post-sale flow uses AI-generated welcome videos and 48-hour DJ intros, and why **founders don’t micromanage because they love control — they do it because it makes them feel useful**.
If you’re stuck being the help desk for your own team, this one’s the kick in the ass.
### Topics Covered
– What “getting out of the business” actually means
– Why every business hits the same walls (and yours isn’t a snowflake)
– How AI killed the excuse for not automating
– The post-sale automation flow at Maryland’s DJ Family
– The week-off stress test — when to do it, when to do it again
– Building an SOP library (and why Use Whale won out)
– How granular an SOP should actually be
– Process problem vs. people problem — using personality data in hiring
– Founder ego and why micromanaging feels useful
– Cutting Slack out of your life and training your team to bring solutions, not problems
This episode is brought to you by **NickelBronx**.
Connect with us
Borzou –
Instagram: https://www.instagram.com/bronxzou/
LinkedIn: https://www.linkedin.com/in/borzou/
Amanda – LinkedIn https://www.linkedin.com/in/akfischer/
Jordan –
LinkedIn: https://www.linkedin.com/in/jordansolender/
Instagram: https://www.instagram.com/jordan.solender/
And give some love to our sponsor: https://nickelbronx.com/
Brand strategy, websites, and content for companies that want a real edge.
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