Where Brands Get Their Edge
Where Brands Get Their Edge
Podcast Description
Cutting-edge marketing news and advice for (and from) brands, founders, and marketing executives.
Podcast Insights
Content Themes
The podcast covers a range of marketing-related topics including the integration of AI in business, the significance of personal branding, the evolving role of HR, and effective email marketing strategies. Specific episodes delve into subjects like the impact of AI on sales processes, fostering empathy within marketing teams, and innovative email segmentation tactics.
Cutting-edge marketing news and advice for (and from) brands, founders, and marketing executives.
Nobody hands their life savings to a company they’ve never heard of. So how do you market gold IRAs when you’re competing with Chase and Wells Fargo for trust?
**Allen Awali**, CEO of **Cedar Gold Group**, left the big precious-metals shops to build one that’s more transparent with its clients. Two and a half years in, he’s sunk about $100K into Meta ads that never cracked, eaten a $15K lesson when leads never reached the CRM, and paid for 25 Salesforce licenses nobody used for six months. He also turned a cold email on a random Saturday into a **Miami Marlins** sponsorship, followed by back-to-back $2M months.
His frame for all of it: **it’s tuition.**
Borzou and Amanda get into:
– Why dedicated email publishers beat Meta ads for gold and silver leads
– Why sales has to carry the business until there’s real marketing budget
– How a pro sports sponsorship becomes a credibility cosign, and how much tougher the vetting got after FTX
– The CRM saga: HubSpot, Kixie, Five9, a Salesforce rebuild, and what never to do with licenses
– Why Allen pulled his sales floor back into the office
– Core values as a filter for hires *and* clients, including the mentor advice that changed how Borzou picks clients
– Borzou’s closing questions: what Allen stopped believing (it’s okay to hurt people’s feelings) and what he’s still working on (paying someone $100K to do the job 75% as well as he would)
### About our guest
**Allen Awali** — CEO, Cedar Gold Group
– LinkedIn: [Allen Awali](https://www.linkedin.com/in/allen-awali/)
– Company: [Cedar Gold Group on LinkedIn](https://www.linkedin.com/company/cedargoldgroup/)
– Website: [cedargoldgroup.com](https://cedargoldgroup.com/)
– Instagram: [@cedargoldgroup](https://www.instagram.com/cedargoldgroup/)
### Connect with us
– Borzou: [@bronxzou](https://www.instagram.com/bronxzou/) · [LinkedIn](https://www.linkedin.com/in/borzou/)
– Amanda: [LinkedIn](https://www.linkedin.com/in/akfischer/)
– Show page: [nickelbronx.com/where-brands-get-their-edge](https://www.nickelbronx.com/where-brands-get-their-edge)
This episode is brought to you by **NickelBronx**.
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**Thanks for tuning in to *Where Brands Get Their Edge*, brought to you by NickelBronx.**
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