Where Brands Get Their Edge
Where Brands Get Their Edge
Podcast Description
Cutting-edge marketing news and advice for (and from) brands, founders, and marketing executives.
Podcast Insights
Content Themes
The podcast covers a range of marketing-related topics including the integration of AI in business, the significance of personal branding, the evolving role of HR, and effective email marketing strategies. Specific episodes delve into subjects like the impact of AI on sales processes, fostering empathy within marketing teams, and innovative email segmentation tactics.
Cutting-edge marketing news and advice for (and from) brands, founders, and marketing executives.
Marketing in 2025 is noisy, but there’s one thing that still works: consistency.
In this episode, Borzou and Amanda talk with Joe Fuld, founder of The Campaign Workshop, about what’s really working for businesses, advocacy groups, and entrepreneurs trying to reach their audience. Joe has been running smart campaigns since 2013, building an email list with a 65% open rate, and experimenting with everything from webinars to interactive content.
We cover:
- Why smaller, engaged lists beat vanity metrics.
- How to keep your community hooked with personality and authenticity.
- The surprising power of webinars and interactive assessments.
- Where LinkedIn outshines Instagram (and why Facebook ads still sneak through).
- How to think about AI—not as a shortcut, but as a strategic tool.
Joe also shares candid insights on stand-up comedy, authenticity in marketing, and why being thoughtful and consistent beats chasing every trend.
🔗 Connect with Joe at thecampaignworkshop.com
🔗 Follow Borzou & Amanda for more insights on building brands that scale:
Borzou:
LinkedIn: https://www.linkedin.com/in/borzou/
Instagram: https://www.instagram.com/bronxzou/
Amanda on LinkedIn:
https://www.linkedin.com/in/akfischer/
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