Where Brands Get Their Edge
Where Brands Get Their Edge
Podcast Description
Cutting-edge marketing news and advice for (and from) brands, founders, and marketing executives.
Podcast Insights
Content Themes
The podcast covers a range of marketing-related topics including the integration of AI in business, the significance of personal branding, the evolving role of HR, and effective email marketing strategies. Specific episodes delve into subjects like the impact of AI on sales processes, fostering empathy within marketing teams, and innovative email segmentation tactics.
Cutting-edge marketing news and advice for (and from) brands, founders, and marketing executives.
Forget the game. This episode is all about what really mattered during the Super Bowl: the ads, the halftime show, and what they reveal about where brand, creativity, and culture are headed.
Borzou Azabdaftari and Amanda Fisher break down why this year’s Super Bowl leaned harder than ever on celebrity over creativity, why surprise has quietly disappeared from advertising’s biggest stage, and which brands still managed to stand out anyway.
They unpack Bad Bunny’s record-breaking halftime show and the cultural backlash around it, debate Coinbase’s polarizing karaoke ad, compare DoorDash and Instacart’s celebrity plays, and question why pharma brands felt especially strange during the broadcast.
This episode is a sharp, honest look at what brands are afraid of right now—and what they need to relearn if they want to actually earn attention.
Connect with us
Borzou – Instagram & LinkedIn
Amanda – LinkedIn
And give some love to our sponsor NickelBronx
Brand strategy, websites, and content for companies that want a real edge.
Some of the ads we mentioned:
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Disclaimer
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