Hugo Azinheira, Filtrona
In this episode, Hugo Azinheira of Filtrona discusses with host Thomas Schmid the company’s pioneering work in sustainable, plastic-free filters for the tobacco industry. Driven by the EU’s Single Use Plastics Directive (EUSUPD), Filtrona invested in R&D to launch the ECO range of biodegradable filters, using both new and historical materials. The conversation highlights how regulatory changes have spurred industry demand for sustainable solutions and how Filtrona’s innovation center in Indonesia accelerates product development and customer collaboration. Hugo also outlines Filtrona’s ambitious ESG goals, including carbon neutrality by 2040 and net zero emissions by 2050, and notes the company’s remarkable achievements in reducing emissions and waste. The episode emphasizes the importance of industry-wide cooperation and Filtrona’s commitment to embedding ESG values throughout its operations, positioning the company as a leader in the transition to sustainable filter solutions.