In Search Of…
In Search Of...
Podcast Description
"In Search Of..." is the go-to podcast for auto dealers, marketers, and decision-makers who are tired of the noise and ready for real talk. Hosted by Wikimotive CEO Dan Barker, each episode dives into what actually drives results—and what it really takes to sell more cars.
No fluff. No filler. Just candid conversations, bold insights, and proven tactics built for the showroom floor and the boardroom alike - offered up by some of the best minds in automotive & automotive marketing.
You’re not just looking for answers. You’re In Search Of... something better. And we’re here to deliver it.
Podcast Insights
Content Themes
The podcast centers around themes of automotive marketing, effective sales strategies, and audience targeting, with episodes like 'Owning Households, Elusive Audiences & the Pursuit of Perfection' exploring the intricacies of OTT video advertising and its impact on dealership marketing, while delving into data-driven insights for increasing sales.
In Search Of… is where the automotive industry’s most curious minds meet to talk about what’s working, what’s changing, and what’s next. Each episode cuts through the noise with real stories, data driven insights, and practical takeaways from dealers, marketers, and innovators shaping retail automotive today.
No BS. No filler. Just honest conversations about progress, performance, and the pursuit of better.
Presented by Wikimotive.
In this episode of ‘In Search of…Insights’, Dan Barker and Wikimotive Co-Founder Zach Billings break down their biggest takeaways from MRC 2025 — from real-world tech adoption to AI myths, dealership education, and why so many stores are still chasing “level 47” when they haven’t mastered levels 1–4. This conversation pulls back the curtain on what dealers are actually doing with advanced technologies, how CXO thinking is bleeding into the broader conference ecosystem, and why a long-term strategic horizon is the difference between spinning your wheels and building real competitive advantage. Zach also recaps the AI search study that fueled his Keynote, why LLMs remain a non-factor in transactional search behavior, and the costly risks dealers face when they misallocate focus and resources toward premature AI claims. Why Listen?
- Understand why dealers are finally moving past theoretical “innovation theater” and into real implementation
- See how leading groups are integrating platforms vertically across the dealership for actual decision-making
- Learn how CXO-level insights are elevating conversations at MRC and DMSC
- Get clarity on how education, not tools, is driving the biggest shifts in automotive
- Hear Zach’s breakdown of AI myths, dealership misconceptions, and the real behavior patterns behind LLM vs Google search
- Discover why chasing “step 47” tech is derailing fundamentals like CTAs, processes, and actual customer experience
- Walk away with a clear understanding of what deserves dealer attention in 2025 — and what doesn’t
About ‘In Search of…Insights’ A monthly, no-fluff snapshot of the automotive marketing landscape — designed for dealership stakeholders, management, and marketers who want clarity, not hype. Subscribe to get data-driven insights and candid conversations delivered straight to your feed.
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