In Search Of…
In Search Of...
Podcast Description
"In Search Of..." is the go-to podcast for auto dealers, marketers, and decision-makers who are tired of the noise and ready for real talk. Hosted by Wikimotive CEO Dan Barker, each episode dives into what actually drives results—and what it really takes to sell more cars.
No fluff. No filler. Just candid conversations, bold insights, and proven tactics built for the showroom floor and the boardroom alike - offered up by some of the best minds in automotive & automotive marketing.
You’re not just looking for answers. You’re In Search Of... something better. And we’re here to deliver it.
Podcast Insights
Content Themes
The podcast centers around themes of automotive marketing, effective sales strategies, and audience targeting, with episodes like 'Owning Households, Elusive Audiences & the Pursuit of Perfection' exploring the intricacies of OTT video advertising and its impact on dealership marketing, while delving into data-driven insights for increasing sales.

In Search Of… is where the automotive industry’s most curious minds meet to talk about what’s working, what’s changing, and what’s next. Each episode cuts through the noise with real stories, data driven insights, and practical takeaways from dealers, marketers, and innovators shaping retail automotive today.
No BS. No filler. Just honest conversations about progress, performance, and the pursuit of better.
Presented by Wikimotive.
What happens when “being nimble” stops meaning clever marketing tweaks—and starts meaning leadership, discipline, and brutal honesty about what’s actually changing week to week?
In this episode of In Search Of, Dan Barker and Wikimotive Co-Founder Zach Billings sit down with Andrew Ruck, GM of LaFontaine Automotive Group, for a real-world look at what it took to win in 2025—and what it’ll take to build even bigger in 2026 and 2027. Andrew breaks down why his team chose to hit the accelerator when others tightened up, how over-communication with customers turned uncertainty (tariffs, inventory swings, EV whiplash) into opportunity, and why vendor relationships succeed or fail based on one critical factor: the person on the other end of the phone.It’s a candid conversation about “bridging islands” inside the dealership, building a vendor bench that matches your operating personality, avoiding the trap of 30-day decision-making, and staying ruthlessly aggressive about learning—because in today’s market, the dealer who stops learning gets left behind. Why Watch • Win through volatility — why 2025 felt like “a new problem every quarter,” and how LaFontaine stayed profitable by adapting faster • Get aggressive when it’s tough — how “bulking up” inventory and leaning in (without fear-mongering) created real momentum • Choose vendors by people, not pitches — why the account rep often matters more than the logo on the contract • Stop reporting the news — what dealership leaders actually need from vendor meetings (and how to tell when engagement is dying) • Bridge the islands — how parts, service, sales, and body shop interconnect—and why communication is the multiplier • Avoid the 30-day trap — balancing today’s urgent goals with the long-term moves that protect brand and market share • Crawl, walk, run — how 2026 sets up 2027, and why disciplined planning beats constant “panic switching” • NADA survival guide — how to shop smart, avoid shiny AI wrappers, and not leave with a cart full of stuff you don’t need
If you’re a GM, Dealer Principal, or operator trying to scale in a market that refuses to sit still—this one’s for you.

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