In The Money: eCommerce, DTC, and CPG
In The Money: eCommerce, DTC, and CPG
Podcast Description
A podcast about the real economics of ecommerce, DTC, and CPG. Hosted by Fan Bi, In The Money features honest convos with the people building, growing, and investing in modern consumer brands.
Podcast Insights
Content Themes
The podcast explores themes such as career development in CPG, investment strategies, brand growth, and market dynamics, with specific episodes diving into topics like the intricacies of building a successful brand without heavy advertising and the importance of product-market fit before large-scale retail expansion.
A podcast about the real economics of ecommerce, DTC, and CPG. Hosted by Fan Bi, In The Money features honest convos with the people building, growing, and investing in modern consumer brands.
In this episode, I chat with Josh Armstrong, Founder of We The Wild, the plant care brand taking root across Target, independent retail, across both the US and Australia.Josh shares how the company built a product moat around living microbes, why he believes in mental availability over marketing hacks, and what he’s learned scaling from zero to a high-growth, omni-channel brand.We cover:How getting kicked out of Home Depot for customer research led to real product-market fitWhy distinctiveness, not virality, drives brand equityThe surprising complexity of eCommerce vs. retailHow merchandising and education became a growth engineThe discipline it takes to grow profitably in CPGThis is a candid look at what it takes to build something meaningful and defensible in consumer goods.
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