In The Money: eCommerce, DTC, and CPG
In The Money: eCommerce, DTC, and CPG
Podcast Description
A podcast about the real economics of ecommerce, DTC, and CPG. Hosted by Fan Bi, In The Money features honest convos with the people building, growing, and investing in modern consumer brands.
Podcast Insights
Content Themes
The podcast explores themes such as career development in CPG, investment strategies, brand growth, and market dynamics, with specific episodes diving into topics like the intricacies of building a successful brand without heavy advertising and the importance of product-market fit before large-scale retail expansion.
A podcast about the real economics of ecommerce, DTC, and CPG. Hosted by Fan Bi, In The Money features honest convos with the people building, growing, and investing in modern consumer brands.
How Wildgrain Built a Profitable, High 8-Figure Food Brand With Just 18 Employees
In this episode, I sit down with Ismail Salhi, co-founder & CEO of Wildgrain, one of the most impressive subscription food businesses of the last decade; profitable, high eight figures in revenue, and run by a shockingly lean team.
Ismail breaks down how Wildgrain escaped the classic DTC plateaus at $3M, $10M, and $30M+ by combining:- Subscription economics that smooth CAC volatility– Channel-by-channel marketing arbitrage (some channels only work two months a year)- Constant 1–2% improvements in AOV, COGS, retention, and pricing- Aggressive product innovation (e.g., gluten-free launch = massive CAC unlock)- A tech-first mindset; building internal tools for forecasting, CX, merchandising, shipping, and more- A ruthlessly lean team (just 18 people + automation + AI everywhere)
If you’re building a CPG or subscription brand or want a masterclass in resourceful, operationally excellent, AI-enabled eCommerce this one is a must-watch.
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