Business Side of Music
Business Side of Music
Podcast Description
The Business Side of Music podcast features interviews with leading industry professionals and working musicians, offering real-world advice to help artists grow their careers and incomes. Founded by Tom Sabella and Traci Snowe in 2008, the show has a rich legacy of empowering musicians.
For many years, the podcast was hosted by Bob Bender, a respected industry veteran known for his work with Ringo Starr, Billy Preston, and Curb Records. Bob’s passing in 2023 left a lasting impact, and we continue to honor his legacy.
Today, the podcast is hosted by Sarah Fleshner, a music industry professional with over 12 years of experience in artist management, live sound, touring, and business development. As owner of 362 Entertainment, Sarah brings fresh insights while carrying forward the show's mission: pulling back the curtain on the business side of music and helping artists succeed.
businesssideofmusic.com
Podcast Insights
Content Themes
The podcast covers a variety of themes related to the music industry such as artist management, concert production, music rights, and marketing strategies. For instance, recent episodes include discussions on the impact of artificial intelligence on music, insights from music venue production managers, and strategies for effective fan engagement and data utilization in live music settings.
The Business Side of Music podcast features interviews with leading industry professionals and working musicians, offering real-world advice to help artists grow their careers and incomes. Founded by Tom Sabella and Traci Snowe in 2008, the show has a rich legacy of empowering musicians.
For many years, the podcast was hosted by Bob Bender, a respected industry veteran known for his work with Ringo Starr, Billy Preston, and Curb Records. Bob’s passing in 2023 left a lasting impact, and we continue to honor his legacy.
Today, the podcast is hosted by Sarah Fleshner, a music industry professional with over 12 years of experience in artist management, live sound, touring, and business development. As owner of 362 Entertainment, Sarah brings fresh insights while carrying forward the show’s mission: pulling back the curtain on the business side of music and helping artists succeed.
There's more advice for new artists than ever: TikTok tips, podcasts, books, platforms pitching a ”must-have” tool every week. Most of it never gets acted on, and chasing all of it can keep independent artists from moving forward.
In this episode of the Business Side of Music, host Sarah Fleshner sits down with Dave Rose, owner of Deep South Entertainment and an artist manager since 1995. They strip the noise away and walk through the ten basics every developing artist should focus on to build a music career with a real strategy.
You'll hear how to tell the difference between an opportunity and a strategy, and Dave's three-month notepad trick for testing shiny objects before you spend time or money on them. You'll also hear why the order of your steps matters (one artist showed up with an LLC, a website, and a checking account, but no songs), how to record without spending your life savings, and how to define your brand as a voice and values rather than a logo. They also cover why you should claim every social platform but only focus on the ones where your fans actually are, how to set six-month, one-year, and five-year goals, and how to release, measure, and adjust. Sarah also shares a fan campaign that tripled a young artist's pre-saves.
You'll also learn why an email address or phone number is the most valuable thing a fan can give you, and why social media is rented space you don't control.
If you're an independent artist, songwriter, or musician trying to figure out where to start, or an artist manager or music professional who wants to help clients cut through the noise, this one is for you. Dave also leaves you with the one question to answer before anything else: what does success mean to you?
The Business Side of Music helps independent artists and entertainment professionals understand the business so they can focus on the art.
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