Business Side of Music
Business Side of Music
Podcast Description
The Business Side of Music podcast features interviews with leading industry professionals and working musicians, offering real-world advice to help artists grow their careers and incomes. Founded by Tom Sabella and Traci Snowe in 2008, the show has a rich legacy of empowering musicians.
For many years, the podcast was hosted by Bob Bender, a respected industry veteran known for his work with Ringo Starr, Billy Preston, and Curb Records. Bob’s passing in 2023 left a lasting impact, and we continue to honor his legacy.
Today, the podcast is hosted by Sarah Fleshner, a music industry professional with over 12 years of experience in artist management, live sound, touring, and business development. As owner of 362 Entertainment, Sarah brings fresh insights while carrying forward the show's mission: pulling back the curtain on the business side of music and helping artists succeed.
businesssideofmusic.com
Podcast Insights
Content Themes
The podcast covers a variety of themes related to the music industry such as artist management, concert production, music rights, and marketing strategies. For instance, recent episodes include discussions on the impact of artificial intelligence on music, insights from music venue production managers, and strategies for effective fan engagement and data utilization in live music settings.

The Business Side of Music podcast features interviews with leading industry professionals and working musicians, offering real-world advice to help artists grow their careers and incomes. Founded by Tom Sabella and Traci Snowe in 2008, the show has a rich legacy of empowering musicians.
For many years, the podcast was hosted by Bob Bender, a respected industry veteran known for his work with Ringo Starr, Billy Preston, and Curb Records. Bob’s passing in 2023 left a lasting impact, and we continue to honor his legacy.
Today, the podcast is hosted by Sarah Fleshner, a music industry professional with over 12 years of experience in artist management, live sound, touring, and business development. As owner of 362 Entertainment, Sarah brings fresh insights while carrying forward the show’s mission: pulling back the curtain on the business side of music and helping artists succeed.
What does it really take to build a long-term career in the music industry?
In this special anniversary solo episode of The Business Side of Music, host Sarah Fleshner reflects on one year behind the mic and dives into the realities of staying in the music business—beyond the highlights, viral moments, and sold-out shows.
From artist development to tour life, this episode breaks down the three critical pillars of longevity:
- What most people get wrong about success in the music industry
- The silent career killers (and how to avoid them)
- What actually keeps artists, managers, and teams in the game long-term
Sarah shares real-world insight on:
- Why it’s always about the fans (not the artist)
- How execution beats ideas every time
- The importance of communication, leadership, and emotional intelligence
- Why your team can make or break your career
- And how mental health, boundaries, and balance are essential for longevity
Whether you’re an artist, manager, songwriter, or industry professional, this episode is your reminder that success isn’t just about getting in—it’s about staying in.
If you’re in the middle of the grind, this one’s for you.
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Disclaimer
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