Business Side of Music
Business Side of Music
Podcast Description
The Business Side of Music podcast features interviews with leading industry professionals and working musicians, offering real-world advice to help artists grow their careers and incomes. Founded by Tom Sabella and Traci Snowe in 2008, the show has a rich legacy of empowering musicians.
For many years, the podcast was hosted by Bob Bender, a respected industry veteran known for his work with Ringo Starr, Billy Preston, and Curb Records. Bob’s passing in 2023 left a lasting impact, and we continue to honor his legacy.
Today, the podcast is hosted by Sarah Fleshner, a music industry professional with over 12 years of experience in artist management, live sound, touring, and business development. As owner of 362 Entertainment, Sarah brings fresh insights while carrying forward the show's mission: pulling back the curtain on the business side of music and helping artists succeed.
businesssideofmusic.com
Podcast Insights
Content Themes
The podcast covers a variety of themes related to the music industry such as artist management, concert production, music rights, and marketing strategies. For instance, recent episodes include discussions on the impact of artificial intelligence on music, insights from music venue production managers, and strategies for effective fan engagement and data utilization in live music settings.
The Business Side of Music podcast features interviews with leading industry professionals and working musicians, offering real-world advice to help artists grow their careers and incomes. Founded by Tom Sabella and Traci Snowe in 2008, the show has a rich legacy of empowering musicians.
For many years, the podcast was hosted by Bob Bender, a respected industry veteran known for his work with Ringo Starr, Billy Preston, and Curb Records. Bob’s passing in 2023 left a lasting impact, and we continue to honor his legacy.
Today, the podcast is hosted by Sarah Fleshner, a music industry professional with over 12 years of experience in artist management, live sound, touring, and business development. As owner of 362 Entertainment, Sarah brings fresh insights while carrying forward the show’s mission: pulling back the curtain on the business side of music and helping artists succeed.
What separates a good live performance from a show that builds lifelong fans?
In this episode of Business Side of Music, host Sarah Fleshner sits down with live music producer Amy Wolter of Tom Jackson Productions to break down the psychology behind unforgettable concerts. From stage presence and authority to setlist strategy and audience connection, this conversation unpacks how artists can design intentional “moments” that increase ticket sales, boost merch revenue, and turn casual listeners into loyal fans.
You’ll learn:
• Why the first 30 seconds on stage matter more than you think
• How to structure a setlist that takes audiences on a journey
• The small changes (like eye contact) that dramatically improve engagement
• Why live performance drives 90–95% of artist income
• How confidence, preparation, and stage authority impact your brand
If you're an independent artist, band, or music industry professional looking to grow through touring and live shows, this episode gives you practical, actionable strategies you can implement immediately.
Because in today’s music industry, streams introduce you — but your live show builds the business.
Resources:
https://onstagesuccess.com/
https://onstagesuccess.com/merch-table/
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© 362 Entertainment 2026. All rights reserved.
Disclaimer
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