Business Side of Music
Business Side of Music
Podcast Description
The Business Side of Music podcast features interviews with leading industry professionals and working musicians, offering real-world advice to help artists grow their careers and incomes. Founded by Tom Sabella and Traci Snowe in 2008, the show has a rich legacy of empowering musicians.
For many years, the podcast was hosted by Bob Bender, a respected industry veteran known for his work with Ringo Starr, Billy Preston, and Curb Records. Bob’s passing in 2023 left a lasting impact, and we continue to honor his legacy.
Today, the podcast is hosted by Sarah Fleshner, a music industry professional with over 12 years of experience in artist management, live sound, touring, and business development. As owner of 362 Entertainment, Sarah brings fresh insights while carrying forward the show's mission: pulling back the curtain on the business side of music and helping artists succeed.
businesssideofmusic.com
Podcast Insights
Content Themes
The podcast covers a variety of themes related to the music industry such as artist management, concert production, music rights, and marketing strategies. For instance, recent episodes include discussions on the impact of artificial intelligence on music, insights from music venue production managers, and strategies for effective fan engagement and data utilization in live music settings.

The Business Side of Music podcast features interviews with leading industry professionals and working musicians, offering real-world advice to help artists grow their careers and incomes. Founded by Tom Sabella and Traci Snowe in 2008, the show has a rich legacy of empowering musicians.
For many years, the podcast was hosted by Bob Bender, a respected industry veteran known for his work with Ringo Starr, Billy Preston, and Curb Records. Bob’s passing in 2023 left a lasting impact, and we continue to honor his legacy.
Today, the podcast is hosted by Sarah Fleshner, a music industry professional with over 12 years of experience in artist management, live sound, touring, and business development. As owner of 362 Entertainment, Sarah brings fresh insights while carrying forward the show’s mission: pulling back the curtain on the business side of music and helping artists succeed.
businesssideofmusic.com
In this episode of The Business Side of Music, host Sarah Fleshner sits down with legendary artist manager and music tech investor Scott Welch — the man behind careers for Paula Abdul, Alanis Morissette, Collective Soul, and more. Together, they pull back the curtain on what it really takes to build artists and careers in today’s algorithm-driven music industry.
Scott shares brutally honest insights on artist development, music management, and the harsh realities of streaming economics — from why artists are spending more time chasing content than mastering their craft, to how social media should be used as bait to draw fans into a world the artist owns and controls.
They also dive into how to convert followers into loyal fans, the importance of live performance, and how new music tech startups like Single and Giggs are reshaping the direct-to-fan business model. For managers, indie artists, and anyone serious about the music business, this episode is a masterclass in longevity, authenticity, and surviving the algorithm.
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