Communicorn

Communicorn
Podcast Description
Unicorns or startups that have become billion-dollar enterprises are (almost) every entrepreneur’s big goal. But let’s raise the question: What if we work together and create a community-driven Unicorn? Welcome to Communicorn: the podcast where we explore different ways of building and engaging communities.
With the Communicorn podcast we uncover the roles of social innovation in driving social change. And we ask: What can we learn from them in reshaping the economy beyond profit?
The podcast is part of the Leuphana Social Innovation Community at Leuphana University of Lüneburg. We want to connect social innovations, social entrepreneurs in an innovation community setting, where we learn from each other, make knowledge and innovative ideas tangible and visible.
Podcast Insights
Content Themes
The podcast delves into themes of community entrepreneurship, social innovation, and collaborative practices, with episodes exploring topics such as community financing in professional sports, creating co-working spaces, and inclusive workplaces. For example, discussions with guests like Esin Rager and Timm Duffner highlight the importance of community-driven models within their respective fields.

Unicorns or startups that have become billion-dollar enterprises are (almost) every entrepreneur’s big goal. But let’s raise the question: What if we work together and create a community-driven Unicorn? Welcome to Communicorn: the podcast where we explore different ways of building and engaging communities.
With the Communicorn podcast we uncover the roles of social innovation in driving social change. And we ask: What can we learn from them in reshaping the economy beyond profit?
The podcast is part of the Leuphana Social Innovation Community at Leuphana University of Lüneburg. We want to connect social innovations, social entrepreneurs in an innovation community setting, where we learn from each other, make knowledge and innovative ideas tangible and visible.
What if we thought of professional football as a way for everyone to share responsibility? In the third episode of Communicorn, we speak to Esin Rager, an entrepreneur, journalist and vice president of FC St. Pauli, about new financing methods and ways to get involved in football.
How do football and community fit together? Having lived on several continents, Esin brings a global perspective to professional football, combining entrepreneurial thinking with a vision of community and collaboration. Through her tea brand, samova, she has long demonstrated how businesses can embody values such as community, communication and commitment to quality, not just in marketing claims but in their daily practice. She now brings this same mindset to professional sports, advocating for models that treat fans as co-creators.
In the world of professional sports, big investors often dominate the financial landscape. Yet Esin advocates community financing, a model that is uncommon in professional football. She explains how cooperative financing empowers fans by giving them a voice and strengthens the club’s long-term development. It’s not just about funding, it’s about building trust, sharing responsibility, and valuing community involvement. In this episode, we explore how social innovation can affect change even within deeply institutionalized systems and why community should be recognized as a foundational element of forward-looking organizational design.
The podcast is part of the Leuphana Social Innovation Community at Leuphana University of Lüneburg. We want to connect social innovations, social entrepreneurs in an innovation community setting, where we learn from each other, make knowledge and innovative ideas tangible and visible.
Chapters
00:00 – Introduction of Esin Rager / samova
05:51 – Painting the picture: What does community mean for samova?
07:03 – Esin’s theory of change
09:53 – Understanding community financing
16:01 – Understanding collective decision-making
21:25 –Innovation and scaling
30:32 – Game: Enterprise, Impact or Community?
For more information:
LinkedIn: https://www.linkedin.com/company/samova-gmbh-&-co-kg/
https://www.linkedin.com/company/fc-st-pauli
Instagram: https://www.instagram.com/samova_official/
https://www.instagram.com/fcstpauli
Website:
https://samova.net/
https://www.fcstpauli.com/
Contact
Charlotte von Wulffen
[email protected]
Foto
© FC St. Pauli

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