Marketing is evolving faster than ever and AI is changing the rules. In this episode, we break down what actually matters for small business owners trying to cut through the noise and grow sustainably. From choosing the right platforms to understanding what drives real results, this conversation blends timeless marketing fundamentals with modern AI-powered tactics.

In this episode, we cover:

• The biggest shifts in marketing strategy over the past decade
• Why relevance matters more than reach
• How to identify where your audience actually spends time
• The difference between impressions, clicks, and conversions (and what to focus on)
• Why your website and email list are still your most valuable assets
• How to use AI as a strategic partner—not just a content generator
• Common marketing mistakes (and how to avoid wasting budget)
• How to turn existing customers into your best growth channel

If you’re ready to simplify your marketing and focus on what truly drives growth, hit follow, leave a review, and share this episode with a fellow business owner who could use a smarter strategy.

Check out Parkway Digital

Presented by UB School of Management’s Center for Entrepreneurial Leadership and Lemur Studios