INcorporate – A Podcast for Business Owners
INcorporate - A Podcast for Business Owners
Podcast Description
A podcast for entrepreneurs who are looking to overcome challenges, inspire innovation, and propel their business to growth and profitability.
Presented by UB School of Management’s Center for Entrepreneurial Leadership and Lemur Studios.
Podcast Insights
Content Themes
The podcast explores various themes critical to entrepreneurial success, including supply chain optimization, purpose-driven business models, business valuation, artificial intelligence, and succession planning. For instance, episodes delve into how small businesses can enhance profitability through strategic supply chain management, while others highlight the importance of creating mission-driven enterprises alongside financial sustainability.
A podcast for entrepreneurs who are looking to overcome challenges, inspire innovation, and propel their business to growth and profitability.
Presented by UB School of Management’s Center for Entrepreneurial Leadership and Lemur Studios.
In this episode of INcorporate, Susan and Jordan are joined by digital marketing expert Cassie Conroy and immigration attorney Julie Kruger. Together, they dive into what’s working in digital marketing right now, how to create authentic content, and how small business owners can cut through the noise to reach the right audience.
Topics Discussed:
How to identify the right platform for your audience
Using SEO and content strategy to build long-term visibility
Trial-and-error in social media: what to expect and how to improve
Creating a content calendar around client pain points and hot topics
Leveraging AI tools like ChatGPT to enhance, not replace, your voice
Why authenticity trumps perfection in digital marketing
Repurposing content efficiently for maximum impact
Whether you’re ready to start posting or just figuring out where your customers are, this episode is packed with actionable insights to help your business stand out online.
Check out CazMethod and Kruger Immigration Law
Presented by UB School of Management’s Center for Entrepreneurial Leadership and Lemur Studios
Disclaimer
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