The Loyalists
The Loyalists
Podcast Description
The Minds Behind Loyalty: Conversations with the experts.
Step into the world of customer loyalty with The Loyalists. The podcast that uncovers the strategies, psychology, and real-world stories behind today’s most effective loyalty programs. Each episode features candid conversations with top experts in eCommerce, retention marketing, and loyalty strategy. Get ready to spark new ideas, shift your perspective, and see customer loyalty in a whole new light.
Explore More & Subscribe Now: https://tinyurl.com/the-loyalists-streaming
Podcast Insights
Content Themes
This podcast explores themes such as emotional loyalty, retention marketing, and innovative loyalty strategies. Episodes like Cause, Culture & Connection focus on how brands like Adidas build emotional connections, while Points, Perks & Psychology examines the evolution of loyalty programs through expert insights from professionals in CRM and agency perspectives, demonstrating how emotional engagement can drive long-term brand loyalty.
The Minds Behind Loyalty: Conversations with the experts.
Step into the world of customer loyalty with The Loyalists. The podcast that uncovers the strategies, psychology, and real-world stories behind today’s most effective loyalty programs. Each episode features candid conversations with top experts in eCommerce, retention marketing, and loyalty strategy. Get ready to spark new ideas, shift your perspective, and see customer loyalty in a whole new light.
Explore More & Subscribe Now: https://tinyurl.com/the-loyalists-streaming
In this episode of The Loyalists: host Adam Long sits down with Lawrence Norman. Global marketing executive, educator, and former VP of Global Basketball at Adidas, now Head of Strategy at Eastside Golf.
With decades of experience leading iconic brands like Adidas and Reebok, Lawrence shares how emotional loyalty is built at the intersection of authenticity, purpose, and cultural relevance. From cause marketing and youth engagement to celebrity partnerships and sneaker culture, this conversation is a masterclass in brand connection that goes far beyond points and perks.
Packed with insights for marketers looking to build deeper, more meaningful customer relationships, this episode explores how loyalty thrives when brands stand for something more.
Subscribe to The Loyalists for more expert conversations on the future of customer loyalty: https://tinyurl.com/the-loyalists-streaming
Disclaimer
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