The BFF Club: Where Business & Parenthood Meet
The BFF Club: Where Business & Parenthood Meet
Podcast Description
Building a business while raising little ones? Same. The BFF Club Podcast is your go-to spot for real talk on marketing, motherhood, and making it all work—without losing yourself in the chaos. Hosted by Kilee Lorenz, a mom, marketing strategist, and solopreneur, this podcast feels like a coffee date with your business bestie.Each week, we’ll chat about growing your brand, juggling mom life, and navigating the messy, beautiful balance of it all. Expect solo episodes packed with relatable stories, marketing tips, and behind-the-scenes insights, plus guest interviews and candid convos with my husband—because building a business with your partner? That’s a whole adventure on its own.If you're a mama entrepreneur looking for encouragement, strategy, and the occasional BFF-level pep talk, you’re in the right place. Grab your coffee (or reheat it for the third time) and let’s do this together!
Podcast Insights
Content Themes
The podcast focuses on themes of marketing, motherhood, and entrepreneurial journey with specific episodes covering topics like balancing business and family life, effective marketing strategies for mom-owned businesses, and navigating the dynamics of working with a spouse in a business setting.

Building a business while raising little ones? Same. The BFF Club Podcast is your go-to spot for real talk on marketing, motherhood, and making it all work—without losing yourself in the chaos. Hosted by Kilee Lorenz, a mom, marketing strategist, and solopreneur, this podcast feels like a coffee date with your business bestie.
Each week, you’ll hear chats about growing your brand, juggling mom life, and navigating the messy, beautiful balance of it all. Expect solo episodes packed with relatable stories, marketing tips, and behind-the-scenes insights, plus guest interviews and candid convos with Kilee’s husband and co-founder—because building a business with your partner? That’s a whole adventure on its own.
If you’re an entrepreneur looking for encouragement, strategy, and the occasional BFF-level pep talk, you’re in the right place. Grab your coffee (or reheat it for the third time) and let’s do this together!
What happens when a daycare waitlist disaster becomes the push you needed to leave corporate forever? Vanessa Mitera from Mitera Branding and Eden and Empire shares her journey from a comfortable corporate life to ultimately pivoting to build a faith-driven brand empire that prioritizes wholeness over hustle.
In this episode, we explore:
- How a daycare crisis forced Vanessa out of her corporate comfort zone
- The dangerous cycle of achievement-based worth and validation seeking
- Why she went from 10 clients to 2 to focus on her true calling
- Building Eden and Empire: a faith-based community for female entrepreneurs
- The wholeness framework that transforms business and life
- Learning to surrender outcomes and trust God's timing over data and metrics
- How childhood experiences shaped her calling to help high-functioning women
Key Insight: ”We weren't made to be single-purpose individuals. You were called to be a mom AND a business owner—those desires aren't random.”
Perfect for: Faith-driven entrepreneurs, corporate women considering the leap, anyone struggling with achievement-based worth, and business owners seeking alignment over hustle.
Connect with Vanessa:
- Eden and Empire: Eden & Empire
- Instagram: @miterabranding
- Podcast: The Eden Edit (Spotify, Apple, YouTube)
- Website: www.miterabranding.com
Connect with Kilee:
- Instagram: @oliveandemme, @bondi_marketing
- Website: www.oliveandemme.com, www.bondimarketing.com
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