Franchise Marketer
Franchise Marketer
Podcast Description
Great franchises aren’t just built—they’re marketed.
I’m Joel Kleber, Chief Marketing Officer of Jim’s Group—Australia’s largest franchise and ranked #1 in the annual Top 30 Franchise Executives report. In this podcast, I talk with franchisors, marketers, and industry experts to uncover what actually works when it comes to franchise growth.
We’ll cover:
✔️ How to attract quality franchise leads
✔️ What makes franchise marketing different from other industries
✔️ Content, social media, and AI tools that actually help
Plus, a lot more!
Podcast Insights
Content Themes
The podcast covers a wide range of topics in franchise marketing, including how to attract quality leads, the unique aspects of franchise marketing compared to other industries, and the use of AI tools and social media for marketing growth. Specific episodes tackle subjects such as the efficacy of raw video content, strategies for leveraging short-form video on various platforms, and how to build a Google Knowledge Panel, providing actionable insights for franchisees and marketers.
The Franchise Marketer Podcast breaks down how to grow, market, and scale franchise brands. Hosted by Joel Kleber, CMO of Jim’s Group, the largest franchise system in the Southern Hemisphere with 5,700 franchisees, Joel shares insights from building one of the most recognised franchise brands. With experience across content, recruitment, and marketing strategy, plus interviews with industry experts, this podcast is your playbook for attracting franchisees, building stronger brands, and using content the right way.
Live franchise expos are back, and most brands still waste the money they spend on them. Tim Collett has run the Franchise & Business Opportunities Expo in Brisbane, Sydney and Melbourne for 15 years, and in this episode he gives Joel the concrete playbook for making a stand actually pay off.
Tim explains why exhibitions are a tool, not a religion, why “everything works if you do it well,” and the small things that separate a stand people stop at from one they walk straight past.
He covers pre-show promotion, designing for the three seconds someone spends walking by, why your best franchisees are your best salespeople, and the follow-up step almost everyone drops.
Along the way: why face-to-face is winning back attention in the AI era, how Australia’s view of franchising differs from America’s, and why he believes the next few years are golden years for the industry.
Learn more at – https://www.franchisingexpo.com.au/
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