Franchise Marketer
Franchise Marketer
Podcast Description
Great franchises aren’t just built—they’re marketed.
I’m Joel Kleber, Chief Marketing Officer of Jim’s Group—Australia’s largest franchise and ranked #1 in the annual Top 30 Franchise Executives report. In this podcast, I talk with franchisors, marketers, and industry experts to uncover what actually works when it comes to franchise growth.
We’ll cover:
✔️ How to attract quality franchise leads
✔️ What makes franchise marketing different from other industries
✔️ Content, social media, and AI tools that actually help
Plus, a lot more!
Podcast Insights
Content Themes
The podcast covers a wide range of topics in franchise marketing, including how to attract quality leads, the unique aspects of franchise marketing compared to other industries, and the use of AI tools and social media for marketing growth. Specific episodes tackle subjects such as the efficacy of raw video content, strategies for leveraging short-form video on various platforms, and how to build a Google Knowledge Panel, providing actionable insights for franchisees and marketers.
The Franchise Marketer Podcast breaks down how to grow, market, and scale franchise brands. Hosted by Joel Kleber, CMO of Jim’s Group, the largest franchise system in the Southern Hemisphere with 5,700 franchisees, Joel shares insights from building one of the most recognised franchise brands.
With experience across content, recruitment, and marketing strategy, plus interviews with industry experts, this podcast is your playbook for attracting franchisees, building stronger brands, and using content the right way.
In this episode of the Franchise Marketer Podcast, I chat with David List, founder of Trade Magnet and a former tradie turned automation specialist. David shares how he went from being a sparky to building advanced automation systems for trades and home service businesses.
We cover:
Why most businesses waste money on broken automation setups
The software stack that works best for tradies and franchisees
How Go High Level and ServiceM8 can streamline lead capture, quoting, and job management
Real examples of automations saving time and reducing admin load
The right (and wrong) way to use AI in customer service and business processes
Why mapping your processes comes before adding automation
If you’re a franchisor, franchisee, or service business owner who wants to cut through the noise and see what’s really possible with automation, this episode is packed with practical insights.
Check out David’s work at trademagnet.com.au and his demos on TikTok.
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