Franchise Marketer
Franchise Marketer
Podcast Description
Great franchises aren’t just built—they’re marketed.
I’m Joel Kleber, Chief Marketing Officer of Jim’s Group—Australia’s largest franchise and ranked #1 in the annual Top 30 Franchise Executives report. In this podcast, I talk with franchisors, marketers, and industry experts to uncover what actually works when it comes to franchise growth.
We’ll cover:
✔️ How to attract quality franchise leads
✔️ What makes franchise marketing different from other industries
✔️ Content, social media, and AI tools that actually help
Plus, a lot more!
Podcast Insights
Content Themes
The podcast covers a wide range of topics in franchise marketing, including how to attract quality leads, the unique aspects of franchise marketing compared to other industries, and the use of AI tools and social media for marketing growth. Specific episodes tackle subjects such as the efficacy of raw video content, strategies for leveraging short-form video on various platforms, and how to build a Google Knowledge Panel, providing actionable insights for franchisees and marketers.
The Franchise Marketer Podcast – Spotify Description (Under 600 Characters):
Work or have a franchise and interested in marketing? This podcast is for you!
I’m Joel Kleber, CMO of Australia’s largest franchise (Jim’s Group) and #1 ranked franchise executive 2024. I grew Jim’s by 2,000 franchisees in 6 years.
Get proven strategies that actually work:
✔️ Attract quality franchise leads
✔️ Franchise-specific marketing tactics
✔️ Content, social media & AI tools that convert
✔️ Real case studies from 5,500+ franchisees
No theory – just results from Australia’s top franchise marketer.
Want to crack the LinkedIn algorithm and create viral content? Discover the exact AI-powered system I used to grow Jim Penman (CEO of Jim's Group) from zero to 30,000 followers and LinkedIn Top Voice status in just 6 weeks.
In this episode, you'll learn:
✔️ The Kleo extension hack for analysing viral posts from top creators
✔️ How to use ChatGPT to reverse-engineer successful LinkedIn content
✔️ The project file system that keeps content authentic while scaling
✔️ Scripe.io – the AI tool that writes in your voice automatically
✔️ Why story-based posts outperform everything else on LinkedIn
✔️ The photo + question formula for maximum engagement
Plus: Get the exact prompts and frameworks I uses to create viral LinkedIn posts that actually convert franchise leads.
Perfect for franchise professionals, marketers, and anyone wanting to build authority on LinkedIn without spending hours writing posts.
Key Timestamps:
- [00:00] – Introduction to AI-powered LinkedIn growth
- [01:00] – The Cleo extension for viral post analysis
- [03:00] – Growing Jim Penman to 30K followers case study
- [05:00] – Scripe.io tool walkthrough and features
- [07:00] – Why LinkedIn is underutilised in franchising
Ready to grow your franchise like we did? Here's how I can help:
📧 Get my FREE Franchise Growth Playbook – The exact strategies I used to grow Jim's Group by 2,000 franchisees: franchisemarketer.beehiiv.com/c/franchise-growth-playbook
📞 Book a 1-on-1 Strategy Call – Let's discuss your specific franchise marketing challenges. Limited spots available: calendly.com/jimsgroupinterview/joelconsultation
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