Franchise Marketer
Franchise Marketer
Podcast Description
Great franchises aren’t just built—they’re marketed.
I’m Joel Kleber, Chief Marketing Officer of Jim’s Group—Australia’s largest franchise and ranked #1 in the annual Top 30 Franchise Executives report. In this podcast, I talk with franchisors, marketers, and industry experts to uncover what actually works when it comes to franchise growth.
We’ll cover:
✔️ How to attract quality franchise leads
✔️ What makes franchise marketing different from other industries
✔️ Content, social media, and AI tools that actually help
Plus, a lot more!
Podcast Insights
Content Themes
The podcast covers a wide range of topics in franchise marketing, including how to attract quality leads, the unique aspects of franchise marketing compared to other industries, and the use of AI tools and social media for marketing growth. Specific episodes tackle subjects such as the efficacy of raw video content, strategies for leveraging short-form video on various platforms, and how to build a Google Knowledge Panel, providing actionable insights for franchisees and marketers.
The Franchise Marketer Podcast breaks down how to grow, market, and scale franchise brands. Hosted by Joel Kleber, CMO of Jim’s Group, the largest franchise system in the Southern Hemisphere with 5,700 franchisees, Joel shares insights from building one of the most recognised franchise brands.
With experience across content, recruitment, and marketing strategy, plus interviews with industry experts, this podcast is your playbook for attracting franchisees, building stronger brands, and using content the right way.
James Farquhar built a full franchise management platform on Replit for around $90 a month. A dev team would have charged $400,000.
In this episode, James Farquhar walks through how he and Troy Nathan are building Footy Nippers, an early years sports movement program for kids 18 months to 7 years old, from zero. We cover the franchise model, the content strategy, and the complete tech build.
Specific things you will hear:
Why they chose franchising over employing coaches directly.
How they started building a content library before their first franchisee signed.
The 8-week onboarding system and 52-week curriculum James built from scratch.
The exact workflow for prompting ChatGPT and Replit to ship platform features in a day.
What James learned from multiple startup failures and how it shaped Footy Nippers.
Guest: James Farquhar is the co-founder of Footy Nippers and has a background in sports tech, HR AI, and startup building across New Zealand, London, and Amsterdam.
Resources: https://www.franchisemarketer.co/ check out the vibe coded franchise here – https://pilot-footynippers.replit.app/
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