Franchise Marketer
Franchise Marketer
Podcast Description
Great franchises aren’t just built—they’re marketed.
I’m Joel Kleber, Chief Marketing Officer of Jim’s Group—Australia’s largest franchise and ranked #1 in the annual Top 30 Franchise Executives report. In this podcast, I talk with franchisors, marketers, and industry experts to uncover what actually works when it comes to franchise growth.
We’ll cover:
✔️ How to attract quality franchise leads
✔️ What makes franchise marketing different from other industries
✔️ Content, social media, and AI tools that actually help
Plus, a lot more!
Podcast Insights
Content Themes
The podcast covers a wide range of topics in franchise marketing, including how to attract quality leads, the unique aspects of franchise marketing compared to other industries, and the use of AI tools and social media for marketing growth. Specific episodes tackle subjects such as the efficacy of raw video content, strategies for leveraging short-form video on various platforms, and how to build a Google Knowledge Panel, providing actionable insights for franchisees and marketers.
Great franchises aren’t just built—they’re marketed.
I’m Joel Kleber, Chief Marketing Officer of Jim’s Group—Australia’s largest franchise and ranked #1 in the annual Top 30 Franchise Executives report. In this podcast, I talk with franchisors, marketers, and industry experts to uncover what actually works when it comes to franchise growth.
We’ll cover:
✔️ How to attract quality franchise leads
✔️ What makes franchise marketing different from other industries
✔️ Content, social media, and AI tools that actually help
Plus, a lot more!
Episode 3: The Only Expensive Video Is One That Doesn’t Convert (with Tim Beanland from Video Authority)
Forget flashy drone shots and corporate polish—your best marketing asset might be sitting on a USB or lost in a podcast episode.
In this episode, Joel chats with Tim Beanland, founder of Video Authority, about:
Why raw video builds more trust than slick production
The moment Tim got paid $200 for a podcast clip, and turned it into a business
How franchise brands can stop wasting money on “branding” and start creating content that actually sells
What makes a good hook in short form—and why most brands bury their best moments
How to convince reluctant CEOs to back a long-term video strategy
Connect with Tim here – https://www.linkedin.com/in/tbeanland/
Timestamps
[00:01:00] – Tim shares the origin story: from podcast hobby to paid content
[00:04:30] – What makes video “expensive”—and why most brand content fails
[00:06:00] – AI’s impact on high-end production and why it makes authenticity more valuable
[00:09:00] – Long-form vs. short-form: why both matter in franchise recruitment
[00:11:30] – Real data: a franchisee who watched 1,500+ videos before joining
[00:13:00] – Using LinkedIn for discovery and trust-building
[00:15:00] – Why “only 200 views” is actually 200 opportunities
[00:17:00] – Convincing decision-makers to invest in long-term content
[00:20:00] – Personal brands vs. company accounts in franchise growth
[00:24:00] – The secret to finding great short-form hooks inside your conversations
[00:26:00] – Why the first frame matters more than the first second
Disclaimer
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