2 Legit 2 Podcast
2 Legit 2 Podcast
Podcast Description
Pulling your hair out trying to balance your biz and podcast?
Elijah, Your Podcast Sidekick, sits down with business owners to chat about their passions and their podcast. Tough lessons, dispelling myths, and sharing hard truths from experiences of juggling the business and their podcast.
Running your own business and creating your own podcast is no joke. Join us for a new episode every month!
Connect with Elijah, 2 Legit 2 Podcast Host, on LinkedIn for more podcast and creative goodness: https://linkedin.com/in/elijah-drown
Podcast Insights
Content Themes
The show dives into themes of entrepreneurship, podcasting challenges, and brand strategy, with episodes exploring topics like the pitfalls of rebranding as discussed by brand strategist Beatrice Gutknecht, as well as communication strategies for niche markets presented by Joel Benge, focusing on the intersection of branding and personalized marketing tactics.
Pulling your hair out trying to balance your biz and podcast?
Elijah, Your Podcast Sidekick, sits down with business owners to chat about their passions and their podcast. Tough lessons, dispelling myths, and sharing hard truths from experiences of juggling the business and their podcast.
Running your own business and creating your own podcast is no joke. Join us for a new episode every month!
Connect with Elijah, 2 Legit 2 Podcast Host, on LinkedIn for more podcast and creative goodness: https://linkedin.com/in/elijah-drown
“F Rebranding!” Because rebranding is like putting lipstick on a pig. NO. STAWP IT.
Brand strategist Beatrice Gutknecht joins Elijah to take down the idea of lazy rebrands and highlight why enduring brands don’t chase trends; they dig deeper.
From Kangaroo sidekicks to Jaguar’s identity crisis, we talk consistency, cringe marketing, and what it really means to build a brand that lasts.
A little secret for you. Beatrice has listened to 5 glorious minutes of podcasts before stepping in behind the mic. We dive into all of the “no ragrats” don’t stop now attitude that Bea has when feeling overwhelmed with her podcast. Now she’s a conversational connoisseur, and is currently toying with guests as panels for her latest season. For real!
p.s. Will Bea publish a Season 3?! The Art of Br– Positioning? Gasp!
Hang with Beatrice on LinkedIn: https://www.linkedin.com/in/beatricegutknecht/
Check your Brand’s pulse with this free brand audio from Queen Brand Badass: https://www.badasserybyb.com/brand-health-audit
Need help to dig deep with your brand? Podcast Masterclass in becoming the brand everyone drools over (Art of Branding Podcast): https://open.spotify.com/show/6HOVUX3g2JjLTeL2sMwEQi
Chapters
00:00 Meet Beatrice: Branding Strategist with a Kangaroo
01:15 “F* Rebranding”: Why Shoulds Are Sabotaging You
03:00 Lipstick on a Pig: Rebrands That Don’t Work
05:30 Jaguar, Gen Z, and Alienating Loyalists
08:00 Old Values, New Audience: Doing It Without Selling Out
10:00 Cringe CEOs and Consistency Over Virality
12:30 Brands That Make You Beg for More: Is There a Formula?
14:00 Halo Top & the Gym Ice Cream Pivot
17:00 Podcasting from Zero: Bea’s Unexpected Growth
20:00 Banter, Branding, and a Bit of Chaos
23:00 Time Zones, Trust, and Remote Podcasting
26:30 Season 1 to 3: Podcasting as Brand R&D
31:00 Lurkers, Leads & the Power of Quiet Fans
34:00 Cross-Promo, Kangaroos & Creative Pressure
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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