The B2B Podcasters Show with Loïc J
The B2B Podcasters Show with Loïc J
Podcast Description
Welcome to The B2B Podcasters Show hosted by Loïc J. On this podcast you’ll hear the stories and lessons from fellow B2B podcasters on how they've been growing their B2B business and growing their podcast.
Podcast Insights
Content Themes
Primary themes of the podcast include client acquisition, networking, brand strategy, and personal growth in a B2B context. Episode examples feature discussions like building client acquisition systems with Craig Herd, effective networking strategies with John Watson, and insights on rebranding with Beatrice Gutknecht. The focus areas highlight the importance of leveraging social media, deepening professional relationships, and maintaining brand loyalty during transformations.
Welcome to The B2B Podcasters Show, where fellow B2B podcasters share how they grow their show and make it contribute to their business.
Get my podcast lead gen system here: https://bnce.link/BXa8T50j
Steve Whittington is the president of Roadmap, a sales and marketing agency helping Western Canada based small to medium B2B organisations to scale. Steve is also the host of Driving Growth, a go-to-market podcast that serves the same client base.
In this episode, we talk about why Roadmap only produces ungated content and still generates inbound leads, and why Steve credits positioning for the success of both his agency and his podcast. He also shared the 4 most common red flags behind underperforming go-to-market strategies and so much more on customer understanding.
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Download Roadmap’s Revenue Factory Toolkit:
Visit Roadmap’s website:
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Get my podcast lead gen system here: https://bnce.link/BXa8T50j
Timestamps:
(00:40) Steve Whittington’s podcasting journey
(05:14) Aligning podcasting with agency goals
(06:44) Understanding common B2B go-to-market issues
(14:09) First step to fix your go-to-market problems
(15:51) Podcast guests selection strategy
(17:05) Podcast distribution strategies
(20:36) Why Roadmap only produces ungated content
(22:37) Identifying red flags in your go-to-market strategy
(25:38) How to improve your customer understanding
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