The B2B Podcasters Show with Loïc J
The B2B Podcasters Show with Loïc J
Podcast Description
Welcome to The B2B Podcasters Show hosted by Loïc J. On this podcast you’ll hear the stories and lessons from fellow B2B podcasters on how they've been growing their B2B business and growing their podcast.
Podcast Insights
Content Themes
Primary themes of the podcast include client acquisition, networking, brand strategy, and personal growth in a B2B context. Episode examples feature discussions like building client acquisition systems with Craig Herd, effective networking strategies with John Watson, and insights on rebranding with Beatrice Gutknecht. The focus areas highlight the importance of leveraging social media, deepening professional relationships, and maintaining brand loyalty during transformations.
Welcome to The B2B Podcasters Show, where fellow B2B podcasters share how they grow their show and turn it into pipeline for their business.
Get the Listener-to-Lead mini playbook: https://b2bpodcasters.kit.com/fa0f1a4464
Gabe Marusca didn’t just escape burnout.
He built a business model that gave him freedom.
In this episode, we break down:
→ why most people get productisation wrong
→ the exact steps Gabe uses to attract better clients
→ how to use podcasting as a trust and authority engine
→ what a nomadic lifestyle teaches you about running a business
We also get into his hot takes on LinkedIn and why connection beats content every time.
Timestamps:
00:00 Trailer
00:44 From Burnout to Clarity
03:37 Identifying Patterns and Productising Services
07:26 The Misconceptions of $1M/year Productisation
11:10 The Step-by-Step Process to Better Clients
18:06 Marketing and Building Authority
24:52 The Genesis of His Podcast
30:59 Why He Launched His Podcast Without Video
32:33 How His Podcast Became A Lead Gen Machine
36:05 Future Aspirations and Nomadic Life
39:52 Hot Take on LinkedIn
Use Gabe’s personalised guide to find your premium clients:
https://chatgpt.com/g/g-68a1aa20c6148191a7d7866c04c35fc1-client-clarity-gpt
Discover Gabe’s podcast Authority in the Wild:
https://www.gabemarusca.com/podcast
Discover Gabe’s website:
https://www.gabemarusca.com/
Connect with Gabe on LinkedIn:
https://www.linkedin.com/in/gabemarusca/
Connect with me on LinkedIn:
https://www.linkedin.com/in/loicjx/
Get the Listener-to-Lead mini playbook: https://b2bpodcasters.kit.com/fa0f1a4464
Disclaimer
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