We’re still spending political paid media budgets like it’s 2012 —pouring political ad dollars into platforms that no longer reflect how voters actually consume content.

In this episode, Rachel sat down with MacKenzie Pino, Director of Politics and Advocacy at MiQ, a global programmatic media partner. She’s one of the most plugged-in minds in political media today – we talked about:

* What “TV” even means now—from Netflix and YouTube to TikTok and Reels

* How audience-based buying flips the traditional strategy on its head

* Why programmatic doesn’t mean cheap or low-quality anymore

* The myth that only older voters watch cable (spoiler: they’re streaming, too)

* How purchase and browsing behavior can help us find new voters

* Why relying solely on voter file data is a trap—and how to expand our reach

If you’re a digital director, media buyer, campaign strategist, or just someone who cares about building better media for progressive causes, you don’t want to miss this one.

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