Be Raire
Be Raire
Podcast Description
Let’s be real — recruitment is broken. Outdated BD tactics, burnout culture, and advice that hasn’t worked since 2009.
This podcast is your permission slip to do it differently.
Jess Kimber shares the real, proven strategies that helped her build a 7-figure training business and generate $20M+ in billings — without cold calling or losing her sanity.
If you’re a recruiter who’s ready to scale smarter, show up louder, and stop winging it — hit play.
Presented By JobAdder
Podcast Insights
Content Themes
The podcast emphasizes themes of innovative recruitment strategies, personal growth, and workplace culture, with episodes covering topics such as eliminating cold calling, effective client retention techniques, and the integration of automation in recruitment to enhance productivity.
Let’s be real — recruitment is broken. Outdated BD tactics, burnout culture, and advice that hasn’t worked since 2009.
This podcast is your permission slip to do it differently.
Jess Kimber shares the real, proven strategies that helped her build a 7-figure training business and generate $20M+ in billings — without cold calling or losing her sanity.
If you’re a recruiter who’s ready to scale smarter, show up louder, and stop winging it — hit play.
Presented By JobAdder
I’m Jess and I help Recruiters generate an additional$100K to $1M within 12 months. My expertise lies in teaching recruiters how to build a personal brand on LinkedIn, generate leads through 40+ methods, andmaster end-to-end business development and sales. I also run global training programs for recruitment consultants and agency owners.
This episode dives into the 6-step reverse marketingframework, a powerful strategy to get terms signed fast, win new clients, andposition your candidates as must-see talent.
Whether you’re looking to increase billings, sharpen yourcold calling skills, or discover how to handle objections like a pro, thisframework will help you secure more meetings and build stronger clientrelationships.
00:00 – Intro: What is reverse marketing (aka mpc/floats)
00:40 – Why this strategy wins quick client commitments
01:00 – Jessica’s background and training focus
01:05 – Overview of the 6 step reverse marketing framework
01:48 – Step 1: The introduction (simple and direct)
02:09 – Step 2: Trigger, “why” statement and exclusive framing
05:33 – Example script for step 1 and 2 combined
06:48 – Using permission based openings to gain control
08:20 – Step 3: Asking 3–5 preemptive questions
09:44 – Handling objections and probing deeper
11:59 – Using hypothetical questions when clients say “no need”
13:34 – Keeping questioning concise and effective
14:00 – Step 4: Selling your a grade candidate
15:59 – Step 5: Trial closing with confidence
17:11 – Step 6: Securing commitment (meeting, terms, or next step)
17:57 – High level recap of the framework
18:09 – Closing thoughts and invite to be raire academy
🔔 Subscribe for more freerecruitment training: content on starting an agency, increasing billings,automating time, ai in recruitment, and staying ahead of industry trends. 🔔
👉 Start your 7-day freetrial of Be Raire Academy: https://www.skool.com/1mbillers/about
🎙️ Connect with Jessica
LinkedIn: https://au.linkedin.com/in/jessica-kimber-recruitment
Instagram: https://www.instagram.com/jessicakimberx/
Enquiries: https://www.jessicakimber.com/contact
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