In this energizing and deeply honest conversation, Dr. Jennie Eckstrom sits down with Dr. Una to explore the real journey behind EntreMD and the entrepreneurial transformation of a previously shy, introverted pediatrician who built multiple thriving businesses.

Dr. Una shares how her early days in a solo pediatric practice planted the first seeds of entrepreneurship. She recalls the anticlimactic moment after seeing her first patient as an attending—when she realized she couldn’t spend the next 40 years repeating the same 20 visits a day. A mentor’s suggestion to “start your own practice” shifted everything, despite her being only months out of residency and pregnant at the time.

This episode is a masterclass in mindset, reinvention, and leadership for physicians living in a rapidly changing healthcare landscape.

Dr. Una is the visionary founder of EntreMD, an organization on a mission to help 100,000 physicians build profitable 7- and 7+-figure businesses so they can practice medicine and live life on their own terms.

A board-certified pediatrician turned serial entrepreneur, Dr. Una leads the EntreMD Business School, hosts the Top 1% EntreMD Podcast, and is the bestselling author of multiple business books for physicians. Her work has been featured in Forbes, and EntreMD has earned a place twice on the Inc. 5000 Fastest-Growing Companies list.

Dr. Una resides outside Atlanta with her husband and four children, and continues to serve as one of the most trusted voices reshaping what’s possible for physicians in business.

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