Lead. Win. – An Extreme Ownership Podcast

Lead. Win. - An Extreme Ownership Podcast
Podcast Description
Lead. Win. - An Extreme Ownership Podcast Hosted by Leif Babin and Jamie CochranIn a world where leadership is tested daily, Lead. Win. brings you the hard-earned lessons, battle-tested principles, and real-world strategies you need to excel. Join Leif Babin, co-author of Extreme Ownership and decorated combat leader, and Jamie Cochran, a renowned leadership instructor, as they break down the core tenets of Extreme Ownership and apply them to the challenges of business, family, and life.Each episode dives into practical examples and case studies, featuring conversations with leaders from all walks of life. Whether you're a CEO, coach, teacher, or simply striving to lead better, this podcast equips you to take ownership, lead with courage, and—ultimately—win.
Podcast Insights
Content Themes
The show centers around leadership techniques rooted in Extreme Ownership, exploring themes such as accountability, teamwork, and resilience. Episodes feature practical applications of these principles in various contexts, with specific examples including case studies on successful businesses and discussions on family leadership dynamics.

Lead. Win. – An Extreme Ownership Podcast
Hosted by Leif Babin and Jamie Cochran
In a world where leadership is tested daily, Lead. Win. brings you the hard-earned lessons, battle-tested principles, and real-world strategies you need to excel. Join Leif Babin, co-author of Extreme Ownership and decorated combat leader, and Jamie Cochran, a renowned leadership instructor, as they break down the core tenets of Extreme Ownership and apply them to the challenges of business, family, and life.
Each episode dives into practical examples and case studies, featuring conversations with leaders from all walks of life. Whether you're a CEO, coach, teacher, or simply striving to lead better, this podcast equips you to take ownership, lead with courage, and—ultimately—win.
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At Echelon Front, one of our core beliefs is simple but powerful: Everyone is a leader. Leadership isn’t just for CEOs, executives, or those with titles. Whether you’re a frontline worker, mid-level manager, or even leading within your family, you have the ability to influence others, solve problems, and accomplish the mission.
In this episode, we break down why leadership is not confined to rank or position, the importance of leading up, down, and across the chain of command, and how the principle of “No Bad Teams, Only Bad Leaders” plays out in practice. You’ll hear lessons from SEAL training, combat experience, and real-world business examples that show how leadership skills can be learned, applied, and multiplied at every level.
Key moments & timestamps:
- 00:00 – Everyone is a leader: what it really means
- 02:30 – Leadership without a title: influence at every level
- 05:20 – The “No Bad Teams, Only Bad Leaders” lesson from BUD/S Hell Week
- 12:45 – Boat crew story: how one leader transformed a failing team18:10 – Leadership as influence—positive or negative
- 21:00 – Leading up the chain of command: how to perform and communicate effectively
- 27:40 – Recognizing and empowering your people as leaders
- 34:15 – Developing leaders through decentralized command
- 40:00 – Core beliefs: leadership exists in every capacity
- 44:00 – Leadership is a skill—and humility is the key to growth
- 49:00 – Leadership is the solution to every problem
- 53:00 – Immediate action: where can you step up and lead today?
📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.
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