Sustainable Today, Successful Tomorrow
Sustainable Today, Successful Tomorrow
Podcast Description
In “Sustainable today, successful tomorrow” Anne and Rik (Good Tourism Institute) explore real-world sustainable tourism stories that actually work.
Podcast Insights
Content Themes
The podcast focuses on various sustainable tourism topics including redefining luxury travel, the cost of sustainability, and effective communication in sustainable marketing. Specific episodes, such as the one discussing Jacada Travel's approach to impactful luxury and another on the Say-Do Gap in traveler behavior, illustrate the show's commitment to exploring real-world examples of sustainability in action.
In “Sustainable today, successful tomorrow” Anne and Rik (Good Tourism Institute) explore real-world sustainable tourism stories that actually work.
What does responsible whale watching actually require? 🤓
Some whale watching experiences look effortless.
But behind the scenes, the most responsible ones are built on science, discipline, and deep respect for the ocean. 🐳
In this episode of Sustainable Today, Successful Tomorrow, Carlos from Futurismo Azores Adventures takes us inside a science-led decisions approach that guides every decision on the water.
Rather than chasing close encounters, Futurismo relies on behaviour reading, strict regulations, and ongoing research. 👨🔬
We talk about how data collection, marine science, and experienced guiding can turn a simple sighting into a moment of learning.
It’s a look at whale watching done thoughtfully: where excitement and ethics work together. 🙌
If you want to see what responsible marine tourism looks truly like in practice, this episode is for you. 🎧
How well are you communicating sustainability? Apply for our free Sustainable Marketing Scan 👇
https://goodtourisminstitute.com/scan/
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