Winning Minds
Winning Minds
Podcast Description
Winning Minds explores how brilliant brands close the empathy gap and win consumer attention – with the people making it happen. Strategy, instinct, and influence, unpacked.
Podcast Insights
Content Themes
The podcast focuses on themes including consumer insights, data storytelling, and brand strategy. Specific episodes feature topics like the importance of understanding consumer behavior amidst economic challenges, the role of mentorship in shaping brand strategies, and how bold data interpretation can drive business transformations.
Winning Minds explores how brilliant brands close the empathy gap and win consumer attention – with the people making it happen. Strategy, instinct, and influence, unpacked.
Helen Edwards is Brand and Consumer Insights Manager at Primark, building a consumer insight capability in a business that's never had one. Helen's enthusiasm is completely infectious and completely real. We talk about why she refuses to call it curiosity (it's nosiness), what happens when a senior stakeholder quotes your work back to you without knowing it came from you, and what it takes to make a business genuinely consumer obsessed rather than just saying it. Strategy, storytelling and a healthy dose of honesty.
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