Winning Minds
Winning Minds
Podcast Description
Winning Minds explores how brilliant brands close the empathy gap and win consumer attention – with the people making it happen. Strategy, instinct, and influence, unpacked.
Podcast Insights
Content Themes
The podcast focuses on themes including consumer insights, data storytelling, and brand strategy. Specific episodes feature topics like the importance of understanding consumer behavior amidst economic challenges, the role of mentorship in shaping brand strategies, and how bold data interpretation can drive business transformations.
Winning Minds explores how brilliant brands close the empathy gap and win consumer attention – with the people making it happen. Strategy, instinct, and influence, unpacked.
Paul Wood heads up global research and insight at Fremantle – the powerhouse behind some of the world’s most loved shows. He talks about purpose-led leadership, how to turn data into stories creatives actually use, why humour helps hard truths land, and how to influence in a fragmented, multi-screen world. If you care about making consumer first, or we should say, audience-first decisions that stick, this one’s gold.
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