What One Thing?
What One Thing?
Podcast Description
One business. One lesson. Every week. Real businesses. Real stories. Real-time.What One Thing? is the straight-talking weekly podcast for growing UK businesses with a team who are on the move — building, scaling, and figuring it out as they go.Join co-hosts Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT) as they chat with fellow business owners and share their own lessons from the journey — the things they wish they'd known, the wins, the wobbles, and the one thing that made the biggest difference.Each episode is 15–25 minutes of real-world insight, a few laughs, and practical takeaways to help you grow a better business — without the fluff.🎙️ Expect:Honest interviews with business owners on the growTopic episodes on key business challengesStraight answers, no jargonOne clear lesson, every week👀 Also on YouTube — because yes, it’s filmed too.📍 Based in Derbyshire, speaking to businesses across the UK.New episodes every week — follow to catch the next one.
Podcast Insights
Content Themes
The podcast focuses on key business challenges and personal growth for entrepreneurs, with episodes addressing topics such as transitioning from corporate roles to starting a business, overcoming imposter syndrome, and the significance of networking. For example, Episode 2 highlights Hayley's journey from burnout to founding her accounting business, while Episode 1 details Phil's experience in navigating redundancy to establish a managed service provider.
One business. One lesson. Every episode.
Real businesses. Real stories. Real-time.
What One Thing? is the straight-talking bi-weekly podcast for growing UK businesses with a team who are on the move — building, scaling, and figuring it out as they go.
Join co-hosts Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT) as they chat with fellow business owners and share their own lessons from the journey — the things they wish they’d known, the wins, the wobbles, and the one thing that made the biggest difference.
Each episode is 15–25 minutes of real-world insight, a few laughs, and practical takeaways to help you grow a better business — without the fluff.
🎙️ Expect:
- Honest interviews with business owners on the grow
- Topic episodes on key business challenges
- Straight answers, no jargon
- One clear lesson, every week
👀 Also on YouTube — because yes, it’s filmed too.
📍 Based in Derbyshire, speaking to businesses across the UK.
New episodes fortnightly — follow to catch the next one.
The Most Underrated Business Growth Strategy with Daisy Ferns
In a world obsessed with algorithms, followers, and going viral, what if the real secret to growing your business was much simpler?
In this episode of What One Thing?, Hayley Baxter and Phil Davenport sit down with lead generation specialist Daisy Ferns, whose one thing is refreshingly straightforward: talk to people.
Daisy shares how building genuine relationships has helped her create multiple successful businesses, including a six-figure business, and why so many business owners are overlooking one of the most powerful growth tools available to them – real human conversations.
Together, they explore:
✅ Why social media isn’t a substitute for relationships
✅ The biggest mistakes business owners make when generating leads
✅ How to start conversations without feeling pushy or salesy
✅ Why follow-up is where most opportunities are won or lost
✅ Daisy’s simple five-step process for generating leads through genuine connection
✅ How to identify and engage with your ideal clients on LinkedIn and beyond
If you’re tired of chasing algorithms and wondering where your next client will come from, this episode is a timely reminder that business is still built on people.
About Daisy Ferns
Daisy helps established business owners generate leads through authentic relationship-building and strategic outreach. Rather than relying solely on inbound marketing, Daisy’s approach focuses on creating meaningful conversations that turn into opportunities and long-term clients.
Connect with Daisy
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.