This month on INSIGHT LIVE, host Timothy taps into the mind of an association planner with Raul Cabello, Director of Conventions and Meetings for the American College of Emergency Physicians.

Raul came up the unlikely way, from theater kid to Freeman AV tech to running one of the country's largest medical conferences in the country. He breaks down what it takes to manage an event like ACEP Scientific Assembly, why he calls every vendor a partner, and how his years on the production floor made him a sharper planner. He and Timothy also get into the association budget squeeze and the shift that's changing why people show up: less about the education, more about experience, mentorship, and career growth.

Whether you're a supplier hoping to win the business, a planner eyeing the next step, or a tech wondering what's on the other side of the road case, this one delivers.