GC Orthodontics Exchange
GC Orthodontics Exchange
Podcast Description
A Podcast designed to provide the Orthodontic Profession with a conversational platform from industry peers on how to balance the rapid advances in technology with the mechanics of tooth movement. Take away practical operational advice that will maximize chair share profitability. Transition treatment time measurement from months and visits to hours spent in the chair. Balance is not a luxury—it’s the foundation of success.
Podcast Insights
Content Themes
The podcast covers a wide range of themes focused on orthodontic innovation and efficiency, including topics like biomechanics, fixed appliances, and the integration of digital technology. Examples of episodes include discussions with experts on orthodontic wires, such as Dr. Bob Waugh, and the exploration of the Multi-FA appliance with inventor Dr. Yoav Mazor, emphasizing the importance of balancing treatment time and maximizing chair time profitability.

A Podcast designed to provide the Orthodontic Profession with a conversational platform from industry peers on how to balance the rapid advances in technology with the mechanics of tooth movement. Take away practical operational advice that will maximize chair share profitability. Transition treatment time measurement from months and visits to hours spent in the chair. Balance is not a luxury—it’s the foundation of success.
Join host Michael Wilgus, Regional Sales Manager for GC Orthodontics, as he sits down with Dr. Bryn Cooper, a Houston-based orthodontist, for an inspiring conversation about navigating the modern path to practice ownership.
In this episode, Dr. Cooper shares her unique journey, from secretly taking the DAT as an economics major to opening her own scratch start practice just months out of residency. She candidly discusses the challenges of being a female orthodontist in a male-dominated field, the realities of working for a DSO as a stepping stone, and the vulnerabilities of leadership that nobody prepares you for in dental school.
Key Topics Discussed:
– Why Dr. Cooper chose orthodontics (hint: it wasn’t just because of her orthodontist grandfather)
– The changing landscape of DSOs and OSOs for new graduates
– Navigating gender dynamics and expectations as a female practice owner
– The myth of work-life balance and finding what truly matters
– Building a practice from scratch with limited business experience
– Leadership lessons learned the hard way
Whether you’re a resident preparing to graduate, an associate considering ownership, or an established orthodontist reflecting on your journey, Dr. Cooper’s honest insights and practical wisdom will resonate with you.

Disclaimer
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