Connecting the dots
Connecting the dots
Podcast Description
"Connecting the dots" is a podcast by Precis, where we break down the latest marketing trends with expert insights and practical takeaways. If you're a marketer looking for clarity in the chaos, we’re here to help you connect the dots.Precis is a global marketing agency specialising in creative solutions, media, data & analytics, and SEO. Each episode features a mix of in-house experts and industry thought leaders sharing their perspectives. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The podcast covers several key themes in marketing, including the intricate relationship between branding and performance, the evolution of e-commerce, and the impact of AI on SEO strategies. For instance, one episode discusses how branding affects loyalty in a competitive market, while another addresses how to effectively navigate AI-driven search through concepts like answer engine optimization.
“Connecting the dots” is a podcast by Precis, where we break down the latest marketing trends with expert insights and practical takeaways. If you’re a marketer looking for clarity in the chaos, we’re here to help you connect the dots.
Precis is a global marketing agency specialising in creative solutions, media, data & analytics, and SEO. Each episode features a mix of in-house experts and industry thought leaders sharing their perspectives.
Hosted on Acast. See acast.com/privacy for more information.
Marketing without clarity gets messy. Most teams track KPIs, but without a goal management system like OKRs, your strategy often drifts.
This episode is for CMOs and marketing leaders who want to stop confusing OKRs with KPIs and start planning smarter for the next quarter. Sophie Hedestad (CEO of Noxit, ex-CMO at Meltwater & Netigate) shares her practical framework for turning vague marketing goals into focused, transformational outcomes that align the entire company.
Key Takeaways:
– The difference is transformation: OKRs are a focus tool for transformational goals, while KPIs are your health metrics for business-as-usual operations.
– The 3-3-3 model: Structure your goals with three Objectives, three Key Results per objective, and three Initiatives per Key Result for mental clarity and easy follow-up.
– Alignment is the superpower: OKRs create both vertical and horizontal alignment, making marketing’s work transparent and helping you collaborate across Sales, Product, and Tech.
– Protect the time: The biggest implementation challenge is the “whirlwind” of daily tasks. You must protect time to work on your transformational OKRs.
– Write better KRs: A good Key Result gives context (e.g., “NPS is currently 30, we will push it to 40”) instead of just listing a number (“NPS to 40”).
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