Connecting the dots
Connecting the dots
Podcast Description
"Connecting the dots" is a podcast by Precis, where we break down the latest marketing trends with expert insights and practical takeaways. If you're a marketer looking for clarity in the chaos, we’re here to help you connect the dots.Precis is a global marketing agency specialising in creative solutions, media, data & analytics, and SEO. Each episode features a mix of in-house experts and industry thought leaders sharing their perspectives. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The podcast covers several key themes in marketing, including the intricate relationship between branding and performance, the evolution of e-commerce, and the impact of AI on SEO strategies. For instance, one episode discusses how branding affects loyalty in a competitive market, while another addresses how to effectively navigate AI-driven search through concepts like answer engine optimization.
“Connecting the dots” is a podcast by Precis, where we break down the latest marketing trends with expert insights and practical takeaways. If you’re a marketer looking for clarity in the chaos, we’re here to help you connect the dots.
Precis is a global marketing agency specialising in creative solutions, media, data & analytics, and SEO. Each episode features a mix of in-house experts and industry thought leaders sharing their perspectives.
Hosted on Acast. See acast.com/privacy for more information.
Still unsure how to build your personal brand on LinkedIn — especially in the AI era?
In this episode of Connecting the Dots, we dive into thought leadership on LinkedIn. Our guests explore personal branding, the role of AI, and how internal creator programmes can drive serious commercial impact.
🎙️ David Blinov, CEO at Precis Finland and founder of The F Company
🎙️ Göran Hellman, Head of Nordics at LinkedIn Marketing Solutions
🎙️ Stefania Casciari Carter, CMO at Precis
Takeaways
- Building a personal brand still works — and it drives measurable revenue
- AI can support content creation, but authenticity is the differentiator
- Internal creator programmes outperform when tied to clear incentives
- Video is the top-performing format for B2B engagement on LinkedIn
- CEOs and executives are increasingly expected to show up online.
Chapters
00:00 Introduction to the Podcast and Guests
00:32 Building a Personal Brand on LinkedIn
03:42 The Role of AI in Content Creation
06:34 Authenticity and Vulnerability in Personal Branding
09:18 The Impact of Video Content on Engagement
12:11 Navigating the Challenges of Content Creation
15:12 The Importance of Personal Experience in Branding
18:05 Business Impact of Personal Branding on LinkedIn
23:12 Building Thought Leadership Programs
26:15 Engagement and Motivation in Programs
29:22 Internal vs. External Creator Programs
31:32 Measuring Success in Thought Leadership
33:55 Getting CEOs Involved on LinkedIn
38:04 B2B vs. B2C on LinkedIn
41:32 Quickfire Tips for Content Creation
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Hosted on Acast. See acast.com/privacy for more information.
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