Allez Startups
Allez Startups
Podcast Description
Behind-the-scenes interviews with Belgium’s startup founders, investors and local experts.
I’m Claudia, a Talent and People advisor for startups and a former founder. When I moved to Belgium in 2022, I explored the local startup scene. It seemed small, fragmented, full of complexities and hurdles.
Digging deeper, I realised Belgium is full of bold founders, scaling startups and an ecosystem that’s on the rise.
But most of its stories remain untold, or only shared in local networks.
This podcast aims to change that.
I’m pulling back the curtain to spotlight Belgium’s startup founders, investors and local experts. They’ll share real, personal stories about what happens behind-the-scenes, the knowledge they built and lessons learnt along the way.
Expect local inspiration and hands-on knowledge, in English, across regional barriers — so we can all learn from others' journeys.
Podcast Insights
Content Themes
The podcast focuses on topics such as startup journeys, entrepreneurial challenges, and local investment insights, showcasing episodes that delve into the experiences of founders like Patricio Castillo from Prodi, discussing their paths to success, incorporation hurdles, and client onboarding strategies.
Behind-the-scenes interviews with Belgium’s startup founders, investors and local experts.
I’m Claudia, a Talent and People advisor for startups and a former founder. When I moved to Belgium in 2022, I explored the local startup scene. It seemed small, fragmented, full of complexities and hurdles.
Digging deeper, I realised Belgium is full of bold founders, scaling startups and an ecosystem that’s on the rise.
But most of its stories remain untold, or only shared in local networks.
This podcast aims to change that.
I’m pulling back the curtain to spotlight Belgium’s startup founders, investors and local experts. They’ll share real, personal stories about what happens behind-the-scenes, the knowledge they built and lessons learnt along the way.
Expect local inspiration and hands-on knowledge, in English, across regional barriers — so we can all learn from others’ journeys.
In this episode I spoke with Patricio Castillo, co-founder of Prodi, a SaaS tool that uses AI to create internal communication podcasts for big corporates. At the time we recorded the episode, they’d only been incorporated for 5 months, but they’d already closed deals with some major customers such as Lineas and EntityData. The first customer they signed was Delaware, who chose them over Google’s Notebook LM! We discussed:
Chapters
00:00 Introduction to Patricio Castillo and Prodi
05:42 The Journey from Idea to First Customer
11:13 Incorporation Decisions and Challenges
13:38 Transitioning to Full-Time Entrepreneurship
20:10 Getting into Start It KBC
24:04 Other Key Accellerators That Boosted Prodi
31:13 Onboarding Clients and Product Iteration
35:26 Overview of The Mom Test: How to Talk to Customers
40:13 Vlaio Subsidies
42:13 Choosing Belgium for Entrepreneurship
45:33 Advice for Future Founders
48:04 Future Goals for Prodi
Resources
The Mom Test by Rob Fitzpatrick
Talking to Humans by Giff Constable
The YC talk Patricio mentioned about the 3 things you need to build a tech startup
Full Transcript
Full transcript of the episode with time stamps available here
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