The VBG Brief
The VBG Brief
Podcast Description
Real talk from the team behind the work. Each week, we unpack what it means to build trust through marketing, with quick insights, client stories, and behind-the-scenes conversations from the VBG Creative team. Strategy meets storytelling—in 10 minutes or less.
Podcast Insights
Content Themes
The podcast explores themes such as entrepreneurship, branding, and building client relationships. Specific episodes cover diverse topics like a photographer's journey in Episode 6, discussions on personal branding and marketing with barbers in Episode 5, and reflections on agency experiences in Episode 4. Each episode includes practical advice and insights for creatives and small business owners.
Real talk from the team behind the work. Each week, we unpack what it means to build trust through marketing, with quick insights, client stories, and behind-the-scenes conversations from the VBG Creative team. Strategy meets storytelling—in 10 minutes or less.
In this episode, the hosts welcome Dr. Caleb St. Jean, an optometrist, and owner of Eyes On Central in St. Petersburg, Florida. They discuss his journey into optometry, the innovations he is bringing to his practice, and the challenges of running a small business in a competitive market. Dr. St. Jean shares his personal story of how his mother's experience with glaucoma inspired his passion for eye care. The conversation also touches on community engagement, marketing strategies, and the importance of faith and resilience in overcoming setbacks. Dr. St. Jean emphasizes the need for representation in the field of optometry and shares his vision for the future of his practice.
Chapters
00:00 Introduction and Background
02:45 The Journey of Eyes On Central
05:45 Innovations in Optometry
08:31 Personal Passion for Vision Care
11:32 Business Challenges and Opportunities
14:26 Community Engagement and Marketing
19:57 Unexpected Health Insights
21:18 Community Collaboration in Business
22:29 Faith and Business Resilience
25:30 Future Visions for Eyes on Central
27:25 Navigating Setbacks as an Entrepreneur
30:18 Connecting with the Community
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