Rethink Change

Rethink Change
Podcast Description
When growth is stagnant, culture’s a mess, the brand’s adrift, and the board wants miracles by Monday, Pennebaker’s podcast, Rethink Change, is where innovators and disruptors go for clarity. Hosted by CEO Ward Pennebaker and President Matt Pennebaker, this podcast delivers sharp insights from battle-tested leaders who’ve navigated chaos and turned challenge into momentum. You’ll hear from executives from startups to global behemoths from a wide range of industries. No fluff. All results. These conversations uncover what actually works — so you can think differently and act smarter.
Podcast Insights
Content Themes
The podcast focuses on themes of business transformation, leadership strategies, and organizational culture, with episodes discussing real-life case studies like Jim Watt’s turnaround of a benefits firm and Sam Veselka’s strategies for scaling operations in crisis situations. The content is targeted towards those seeking pragmatic solutions to improve business performance.

When growth is stagnant, culture’s a mess, the brand’s adrift, and the board wants miracles by Monday, Pennebaker’s podcast, Rethink Change, is where innovators and disruptors go for clarity. Hosted by CEO Ward Pennebaker and President Matt Pennebaker, this podcast delivers sharp insights from battle-tested leaders who’ve navigated chaos and turned challenge into momentum. You’ll hear from executives from startups to global behemoths from a wide range of industries. No fluff. All results. These conversations uncover what actually works — so you can think differently and act smarter.
Ever wonder what it takes to yank a bleeding Baker Hughes division out of the mothership —in the middle of Covid—flip it to profit in four months, and then aim the same playbook at nuclear energy? Meet Sam Veselka: corporate insider-turned-private equity sharpshooter who runs toward chaos, scales founder-run firms, and proves culture beats capital – every time. Buckle up — change just got weaponized.
Sam is the Managing Director at Pelican Energy Partners. Since joining Pelican in 2018, Sam has orchestrated multiple buy-and-sell transactions and now sits on numerous boards and several other portfolio companies. Before private equity, he steered Cameron’s North-American aftermarket business for the Valves & Measurement division and cut his teeth helping scale a Houston-based manufacturing firm.
Learn more about Pelican Energy.

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