Jessica Yahfoufi turned a creative instinct into a writing career that sells, and she breaks down exactly how she did it. From self-publishing a children’s book that has now moved more than 34,600 copies to building a business-minded path back into full-time writing, this conversation is packed with the practical and the personal. Anishka talks with Jessica about the unlikely route from cognitive science and marketing into books, startup life, and back again. Jessica shares how a story for her family became a bestseller, why she chose self-publishing over traditional publishing, and how she applies a startup mindset to writing, revising, and building an audience.