The Bridge – Sammy Chand
The Bridge - Sammy Chand
Podcast Description
Meet Sammy Chand, Your Host on The Bridge—Welcome to The Bridge, the only daily show covering the diaspora of the Indian subcontinent, airing nationally across North America on Rukus Avenue Radio/iHeart Radio. I'm your host, Sammy Chand, and I'm thrilled to share my passion for South Asian music and culture with you. A Pioneer in the Industry— With almost three decades of experience, I've been at the forefront of the South Asian cultural movement in North America. As the Founder and CEO of Rukus Avenue, I've built a company that's committed to telling the story of the South Asian experience through music, podcasts, and radio. A Legacy of Excellence— My work has been recognized with a Lifetime Achievement Award, and I've had the privilege of collaborating with some of the biggest names in the industry. From producing music for over 75 film and television shows to hosting TV shows for Viacom, I've made it my mission to promote South Asian talent and culture. The Bridge: Your Connection to South Asian Music and Culture— On The Bridge, I'll be sharing my expertise and passion for South Asian music, as well as interviewing some of the biggest names in the industry. From Bollywood and Hindi pop to Punjabi and Haryanvi music, we'll be exploring the diverse sounds and styles of the Indian subcontinent. Join the Conversation— Tune in to The Bridge every day to stay connected to the latest developments in South Asian music and culture. Join the conversation on social media, and get ready to experience the best of South Asian entertainment.I'm excited to share this journey with you, and I look forward to connecting with you on The Bridge!
Podcast Insights
Content Themes
The show explores a variety of themes within the South Asian experience, including music genres like Bollywood, Hindi pop, Punjabi, and Haryanvi. Episodes frequently feature highlights such as new releases, cultural commentary, and interviews, illustrated by recent topics like the impact of the new Sidhu Moosewala EP and discussions on immigration policy and mental health awareness.
Meet Sammy Chand, Your Host on The Bridge—
Welcome to The Bridge, the only daily show covering the diaspora of the Indian subcontinent, airing nationally across North America on Rukus Avenue Radio/iHeart Radio. I’m your host, Sammy Chand, and I’m thrilled to share my passion for South Asian music and culture with you.
A Pioneer in the Industry—
With almost three decades of experience, I’ve been at the forefront of the South Asian cultural movement in North America. As the Founder and CEO of Rukus Avenue, I’ve built a company that’s committed to telling the story of the South Asian experience through music, podcasts, and radio.
A Legacy of Excellence—
My work has been recognized with a Lifetime Achievement Award, and I’ve had the privilege of collaborating with some of the biggest names in the industry. From producing music for over 75 film and television shows to hosting TV shows for Viacom, I’ve made it my mission to promote South Asian talent and culture.
The Bridge: Your Connection to South Asian Music and Culture—
On The Bridge, I’ll be sharing my expertise and passion for South Asian music, as well as interviewing some of the biggest names in the industry. From Bollywood and Hindi pop to Punjabi and Haryanvi music, we’ll be exploring the diverse sounds and styles of the Indian subcontinent.
Join the Conversation—
Tune in to The Bridge every day to stay connected to the latest developments in South Asian music and culture. Join the conversation on social media, and get ready to experience the best of South Asian entertainment.
I’m excited to share this journey with you, and I look forward to connecting with you on The Bridge!
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-bridge-by-sammy-chand–6650619/support.
The Bridge is available on the iHeart Radio app
Episode 511
Sammy Chand takes the listener inside the moment Punjabi music didn’t just appear at Coachella — it arrived. Diljit Dosanjh, AP Dhillon, Sid Sriram. The best have graced that desert stage. Sammy discusses the prevailing belief in the community that Sidhu Moosewala was meant to be there first, and that Diljit stepped into that space after his passing. Whether true or not, Sammy makes the case that Diljit was always the inevitable choice — his wholesome, cross-generational appeal to the diaspora made him the only artist who could carry that moment the way it needed to be carried. Sammy closes with a statement about the two Punjabi artists who can fill any room, in any city, for any age: Diljit Dosanjh and Satinder Sartaaj. The numbers back it up.
Sammy is joined by Anjay Nagpal, the new Executive Director of IFFLA — producer of Dev Patel’s Monkey Man and credits on Joker, Bombshell, and The Green Knight — as IFFLA 2026 counts down to April 23. DJ Geet brings her song of the week. Rohit previews Know Gurbani. Prabhleen previews the Jugni Podcast. Dr. Roy, Rhianna, and Doyeeta are all on deck.
12:18 Dr. Roy — Word on the Avenue
16:56 Rohit — Know Gurbani preview
21:04 Prabhleen — Jugni Podcast preview
30:12 Anjay Nagpal — IFFLA Executive Director
41:06 DJ Geet — Song of the Week
46:16 Rhianna — Diaspora Rising Report
51:00 Doyeeta Das Gupta — Artist Spotlight
54:38 Sammy — Closing Remarks
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-bridge-by-sammy-chand–6650619/support.
Sammy Chand’s daily radio show on Rukus Avenue Radio is the leading Indian music and culture show in the world. The one hour show airs daily worldwide.
“South Asian music podcast,” “Punjabi music show,” “Bollywood commentary,” “Indian diaspora radio”, “Indian Music”, “Top Indian Radio Show”, “Punjabi Radio Show”, “Indian Radio Host”, “Punjabi Radio Host”.
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