In today’s episode, I talk about a growing shift I’ve noticed in HYBE’s artistic direction — one that seems to prioritise a more “global” image over traditional K-pop performance.

From stripped-back stages to a reduced focus on choreography and spectacle, I question whether this approach actually works for idols whose strengths were built within the K-pop system. Using recent examples, including TXT’s newest comeback and BTS’ concert direction, I unpack why removing performance elements doesn’t automatically create authenticity — and can sometimes expose the lack of it.

I also discuss Heeseung’s new solo identity, Evan.