Tim Talks: Behavioral Health
Tim Talks: Behavioral Health
Podcast Description
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.Short talks. Big insights. Smarter growth.New episodes weekly.
Podcast Insights
Content Themes
The podcast covers various themes centered around behavioral health, including ethical practices, sustainability, and smart strategies in ABA therapy. Episodes feature specific topics such as scaling practices during the COVID-19 pandemic, building culture-driven systems, and prioritizing access and equity in autism care, providing tangible examples and solutions for behavioral health providers.

Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
In this episode of Tim Talks: Behavioral Health, Timothy A. Zercher sits down with Jacqueline Lerma, a school psychologist, behavior specialist, and entrepreneur dedicated to helping children and families thrive.
Jacqueline shares how she built a continuum of care that bridges therapy, education, advocacy, and early intervention services for children with autism and developmental needs. She also discusses the growing need for family support, navigating special education systems, and what true advocacy looks like in today’s behavioral health landscape.
This conversation is packed with practical insights for providers, educators, and leaders looking to create real impact for the families they serve.

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