Tim Talks: Behavioral Health
Tim Talks: Behavioral Health
Podcast Description
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.Short talks. Big insights. Smarter growth.New episodes weekly.
Podcast Insights
Content Themes
The podcast covers various themes centered around behavioral health, including ethical practices, sustainability, and smart strategies in ABA therapy. Episodes feature specific topics such as scaling practices during the COVID-19 pandemic, building culture-driven systems, and prioritizing access and equity in autism care, providing tangible examples and solutions for behavioral health providers.

Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
What happens when compassion becomes the foundation of how you lead and grow?
On this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Kofee L. Mostella, MACM, LICDC, Owner and CEO of FocusCare LLC.
Drawing on nearly three decades in counseling and behavioral health, Kofee shares how growing up in Youngstown inspired her commitment to community care. She discusses learning to give herself grace as a leader, hiring for integrity and compassion, building trust within teams, and why community involvement matters.
Kofee also explains why, after spending thousands on marketing, personal referrals remain one of the most powerful drivers of growth in behavioral health.
The conversation explores what it takes to build an organization where reputation, relationships, and quality of care come first.

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