Tim Talks: Behavioral Health
Tim Talks: Behavioral Health
Podcast Description
Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.Short talks. Big insights. Smarter growth.New episodes weekly.
Podcast Insights
Content Themes
The podcast covers various themes centered around behavioral health, including ethical practices, sustainability, and smart strategies in ABA therapy. Episodes feature specific topics such as scaling practices during the COVID-19 pandemic, building culture-driven systems, and prioritizing access and equity in autism care, providing tangible examples and solutions for behavioral health providers.

Tim Talks: Behavioral Health is a fast-paced podcast featuring candid, 10-minute conversations with leaders across the behavioral health field.
Hosted by Timothy Zercher, CEO of A-Train Marketing, each episode dives into what’s actually working in marketing, practice growth, and leadership — with a sharp focus on ethics, sustainability, and smart strategy.
Designed for behavioral health providers, practice owners, and executive leaders, Tim Talks delivers real insight from real operators shaping the future of care.
Short talks. Big insights. Smarter growth.
New episodes weekly.
In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Joy Pendola, Chief Clinical Officer at McCall Behavioral Health Network, to discuss what it really takes to balance clinical excellence with operational demands in behavioral healthcare.
Joy shares her journey into the field, the leadership lessons she's learned over nearly three decades, and why quality care should always remain the foundation of organizational growth. The conversation explores clinician retention, supervision, professional development, continuous quality improvement, and the growing impact of compliance and regulatory requirements on behavioral health organizations.
Whether you're leading a behavioral health organization, managing clinical teams, or planning for growth, this episode offers practical insights on building systems that support both staff and clients while maintaining accountability and high standards of care.

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