Tau Unbound
Tau Unbound
Podcast Description
Hosted by TAU graduate, veteran diplomat and lecturer, Ido Aharoni Aronoff, TAU Unbound celebrates the great talent of Tel Aviv University. Tens of episodes hosting world class experts and researchers, expose our eclectic audience to new and enriching information in a wide range of areas: machine learning (AI), medicine, geo-politics and Middle East, diplomacy, behavioral studies, space, environment, law, future of work, immigration and many more.
Podcast Insights
Content Themes
The podcast covers a wide range of themes such as nanotechnology, political and economic analysis of Israel's future, social issues including the integration of ultra-Orthodox communities, and trauma and resilience following crises. For example, episodes feature discussions on the implications of the October 7th crisis and explore advancing fields such as artificial intelligence in medicine.
Hosted by TAU graduate, veteran diplomat and lecturer, Ido Aharoni Aronoff, TAU Unbound celebrates the great talent of Tel Aviv University. Tens of episodes hosting world class experts and researchers, expose our eclectic audience to new and enriching information in a wide range of areas: machine learning (AI), medicine, geo-politics and Middle East, diplomacy, behavioral studies, space, environment, law, future of work, immigration and many more.
Asa Shapira, Head of Marketing and Advertising Strategy Track, Department of Communication
Media expert Asa Shapira is Ido Aharoni’s guest in this episode. He serves as the Head of Marketing and Advertising Strategy Track, Department of Communication. Joined the Department of Communication in 2020. Expert on media, fake news, politics, etc. For more than a decade, he had been managing the advertising strategy of some of the leading brands in Israel. He gained his experience working at leading advertising agencies such as McCann, Adler Chomsky, Reuveni Friedan, and as VP of Strategy and LEAD Partner at OGILVY. Today, as an independent professional, he specializes in researching consumer behavior while integrating insights from cultural research to behavioral economics and evolutionary psychology. He holds an MA in Political Communication from the Hebrew University, alongside studies in marketing and advertising at the University of Illinois.
In this episode we discussed the historical background of the evolution of information in media in recent history, its main features and challenges, the impact of AI, fake news, regulatory environment, and the unique case of Israel.
TAU Unbound in Spotify & Apple Podcast:
https://360tau.com/TAU-Unbound_Spotify
https://360tau.com/TAU-Unbound_ApplePodcast
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