The Cybersecurity Marketer
The Cybersecurity Marketer
Podcast Description
Marketing in cybersecurity is brutal... tight budgets, skeptical buyers, and nonstop noise.
The Cybersecurity Marketer is the podcast for marketers navigating that mess and trying to stand out. Hosted by content strategist Robert Baillieul, this show features honest conversations with the people building brand and pipeline in infosec... from seed-stage startups to scaling vendors.
No theory. No fluff. Just real talk, battle stories, and lessons learned.
New episodes every two weeks. Subscribe wherever you get your podcasts.
Podcast Insights
Content Themes
The podcast covers key topics in cybersecurity marketing, including the impact of AI on content creation, the evolving B2B marketing landscape, and effective strategies for brand building and lead generation in infosec. Episodes explore specific issues like the rise of individual contributors in marketing roles and practical lessons from seasoned marketers, with guests sharing their battle stories and tested tactics.
Marketing in cybersecurity is brutal… tight budgets, skeptical buyers, and nonstop noise.
The Cybersecurity Marketer is the podcast for marketers navigating that mess and trying to stand out. Hosted by content strategist Robert Baillieul, this show features honest conversations with the people building brand and pipeline in infosec… from seed-stage startups to scaling vendors.
No theory. No fluff. Just real talk, battle stories, and lessons learned.
New episodes every two weeks. Subscribe wherever you get your podcasts.
Going up against big-budget competitors? You’re not alone. In this episode, Rob chats with Kyle Hankins, Digital Marketing Manager at Carbide, about what it really takes to build pipeline when you're a small team with limited resources. They dive into why traditional SEO is broken, how to make paid ads work on a shoestring budget, and why SMBs need more than just software—they need real security partners. Plus, they swap bold predictions on how AI will reshape B2B marketing.
📹 Mentioned: Skyline Trail – Cape Breton
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