In this high-impact episode of Better Engineering & Management, we sit down with Nidhi Bhasin — founder of Bizwize Consulting and former e-commerce leader at Google and Flipkart — to uncover why most eCommerce brands struggle and what separates the winners from the rest.

With deep industry insights, Nidhi shares actionable strategies to navigate the evolving digital retail landscape, blending AI, branding, and creativity for success in 2025 and beyond.

🔍 Key Topics Covered:

• E-commerce vs. quick commerce — what’s the real difference?

• Why founder-led branding boosts trust and connection

• The explosive rise of micro-commerce on WhatsApp and Instagram

• Automating product catalogs with AI tools

• Rapid prototyping using MidJourney, Freepik, and visual AI platforms

• The future of AR/VR shopping and live video commerce

• Why omnichannel is no longer optional — lessons from Amazon, Whole Foods & More

• Staying competitive as a small eCommerce brand with innovation

• Should you sell via marketplaces or your own site?

• Tackling logistics, delivery costs & inventory waste

• Leveraging influencer & YouTube-driven product marketing (Kusha Kapila, Triggered Insaan, Nishh Hair & more)

If you're building or scaling an eCommerce brand, this episode is your roadmap to avoid common pitfalls and tap into emerging trends that actually move the needle.

#Ecommerce2025 #QuickCommerce #NidhiBhasin #LiveShopping #DTCBrands #InfluencerMarketing #MicroCommerce #WhatsAppShops #AIinRetail #BetterEngineeringAndManagement