Better Engineering & Management
Better Engineering & Management
Podcast Description
The aim of this channel is to Transition Engineers into Confident Managers.
On this podcast, we discuss various topics on handling teams, organisational culture, Engineering Design Patterns and various challenges faced by Engineering Managers
Podcast Insights
Content Themes
This podcast focuses on several core themes, including organizational culture, engineering management strategies, and career transitions. Key episodes cover topics such as effective team management, the impact of AI in business, and navigating e-commerce challenges, featuring discussions with guests like Nidhi Bhasin and Varun Jain.
The aim of this channel is to Transition Engineers into Confident Managers.
On this podcast, we discuss various topics on handling teams, organisational culture, Engineering Design Patterns and various challenges faced by Engineering Managers
In this high-impact episode of Better Engineering & Management, we sit down with Nidhi Bhasin — founder of Bizwize Consulting and former e-commerce leader at Google and Flipkart — to uncover why most eCommerce brands struggle and what separates the winners from the rest.
With deep industry insights, Nidhi shares actionable strategies to navigate the evolving digital retail landscape, blending AI, branding, and creativity for success in 2025 and beyond.
🔍 Key Topics Covered:
E-commerce vs. quick commerce — what’s the real difference?
Why founder-led branding boosts trust and connection
The explosive rise of micro-commerce on WhatsApp and Instagram
Automating product catalogs with AI tools
Rapid prototyping using MidJourney, Freepik, and visual AI platforms
The future of AR/VR shopping and live video commerce
Why omnichannel is no longer optional — lessons from Amazon, Whole Foods & More
Staying competitive as a small eCommerce brand with innovation
Should you sell via marketplaces or your own site?
Tackling logistics, delivery costs & inventory waste
Leveraging influencer & YouTube-driven product marketing (Kusha Kapila, Triggered Insaan, Nishh Hair & more)
If you're building or scaling an eCommerce brand, this episode is your roadmap to avoid common pitfalls and tap into emerging trends that actually move the needle.
#Ecommerce2025 #QuickCommerce #NidhiBhasin #LiveShopping #DTCBrands #InfluencerMarketing #MicroCommerce #WhatsAppShops #AIinRetail #BetterEngineeringAndManagement
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