Founders in Motion
Founders in Motion
Podcast Description
Big wins, brutal lessons, and everything in between—straight from early-stage founders in the thick of it. No fluff, just raw, unfiltered stories of building bold ideas from the ground up. Hosted by Thea Ngo, this series keeps it real while it’s all still happening.
New episodes every other Thursday. Get connected to the community @foundersinmotion
Podcast Insights
Content Themes
The podcast covers themes such as startup challenges, fundraising, and business resilience, including episodes like 'From Idea to $800K Pre-Seed Funding' and 'Turning Scrap Into Product,' focusing on the realities of building a startup in various industries.
Founders In Motion follows Thea Ngo, a Wharton grad and aspiring founder, as she learns how to actually get a company off the ground. Through unfiltered conversations with builders across Asia, she digs into the fear, failures, and tiny wins that define the 0→0.5 journey. No hype. No polished narratives. Just the real stuff founders never say publicly. New Episodes every other Thursday
How do you turn a lockdown side project into a cult food brand?
In this episode of Founders in Motion, Ethan Yong, founder of Umami Papi, shares the real story behind building one of Australia’s most talked-about chilli oils. We dive into the origin of the name “Flavor Daddy,” early product experiments, breaking into retail, and what it actually takes to stand out in a crowded food and CPG market.
This conversation covers branding, distribution, manufacturing realities, and the mistakes Ethan learned from along the way.
Perfect for founders, marketers, brand builders, and anyone curious about consumer startups and food brands.
Disclaimer
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