MSPs are spending nights and weekends using AI to rebuild the tools they already pay for. But what if the real money is sitting in every business in their market instead? In Episode 23 of GROW Limitless, Terry Hedden sits down with David Powell, Chief Revenue Officer at Liongard. David has spent nearly three decades in the IT channel on both sides of the table, with leadership roles at Pax8, ConnectWise, Evo Security, and Prodoscore, plus time inside an MSP. That mix gives him a rare read on where this industry is headed and what MSPs should be doing about it right now. Together, they dig into the difference between automation and autonomy, why clients are tired of alerts and simply want the problem fixed, and why the ecosystem around a tool matters far more than the tool itself. Terry makes the case that this is a land rush and every MSP should be planting flags in as many businesses as they can, while David pushes back on trying to sell something you have not figured out internally. They also get into identity as the next major security gap, the case for role-based access control for AI agents, and the two levers that actually move the needle for owners and investors. Whether you're deciding where AI fits in your service catalog, working out how to have the AI conversation with your clients, or trying to avoid burning months on work that will never pay off, this episode gives you a clear view of where the real opportunity sits. What You'll Learn • Why rebuilding your PSA, RMM, or security stack with AI is the lowest value work an MSP can do • The difference between automation and autonomy, and why clients want problems fixed instead of reported • How MSPs can plant their flag with AI agents now and earn recurring revenue on every deal • Why identity is the biggest security gap as every employee starts running their own agents • The two levers investors care about, and why growth beats efficiency in this moment Subscribe for more conversations with industry leaders, successful MSPs, and technology experts helping IT businesses grow faster, sell more, and build more profitable companies. 📩 Newsletter: https://marketopia.com/who-we-are/resources/news-blog/ 🌐 GROW Community: https://marketopia.com/community/ 📱 Follow Marketopia: Facebook: https://www.facebook.com/growlimitlesspodcast/ X: https://x.com/GROW__Limitless Instagram: https://www.instagram.com/marketopiatgm/ LinkedIn: https://www.linkedin.com/showcase/grow-limitless/