What does it take to turn a referral-only MSP into a sales engine? In this episode of the GROW Limitless podcast, Terry Hedden sits down with Arianna Harrelson, Director of Sales at Apollo Networks, to talk about her journey from outsider to MSP sales leader. 

With no background in tech and zero internal sales infrastructure to work with, Arianna rolled up her sleeves, identified the gaps and rebuilt the sales engine from the ground up, pairing Marketopia’s sales training and lead generation support with grit, research and nonstop learning. 

If you’ve ever struggled to make a sales hire work, or you’re wearing too many hats to scale, this episode is a must-watch. 

What you'll learn in this episode: 

• What to do when your sales team keeps failing 

• How to rebuild a sales process from scratch 

• Why non-technical hires can thrive in the MSP world 

• How Marketopia helped fill the sales and marketing gaps 

• Tips for balancing marketing, cold outreach and relationship building 

This one’s for every MSP owner trying to grow without a full-time sales team, and the people brave enough to build one from the ground up. 

Subscribe for more episodes on MSP sales, marketing strategy, and real-world growth stories. 

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