In this episode of the GROW Limitless podcast, Marketopia CEO Terry Hedden sits down with Austen Scheer of Falcon Networks, a healthcare-focused MSP that is making a bold shift from word-of-mouth referrals to a structured, scalable sales and marketing strategy. 

Austen shares what it’s like stepping into a 30-year-old MSP with deep roots but slow growth and helping transform it into a modern business built for acceleration. His fresh perspective on sales, marketing, and process shows why mindset can be just as powerful as strategy. 

What you'll learn in this episode: 
• How Falcon Networks shifted from lifestyle pace to growth mindset 
• Why word of mouth alone won’t sustain long-term success 
• How structured sales and marketing unlock new opportunities 
• What it’s like entering the MSP space with a fresh perspective 
• The power of peer groups, digital learning, and strategy alignment 

Subscribe for more episodes on MSP sales, marketing strategy, and real-world growth stories. 

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