Countdown to Cortina
Countdown to Cortina
Podcast Description
Countdown to Cortina is a weekly podcast leading up to the 2026 Milano-Cortina Winter Olympics.
The goal of the podcast is to educate, entertain and inspire people through the stories and values that sports promote; fairness, respect, courage and unity.
Hosted & created by internationally acclaimed presenter, entrepreneur and soon to become Milano-Cortina Olympian Matt C Smith. The series features interviews with past and present Olympic & Paralympic legends, cult heroes, and hopefuls.
Podcast Insights
Content Themes
The podcast covers themes such as the evolution of sports, athlete branding, and inclusivity, with episodes featuring discussions on the dynamics of cross-country skiing, the necessity of diversity in sports, and innovative strategies to engage spectators. For example, Andrew Musgrave shares his experiences transitioning into a beloved figure in the skiing community while addressing the importance of marketing and funding in the sport.
This podcast exists to support athletes in learning to live from what they love. Every episode, Matt with chat with the likes of sponsorship managers of global brands athletes that are building products and businesses whilst competing and performing. The goal is simply to share knowledge and show how those that have succeeded have done it.
In this episode, Emil Gukild shares innovative ways athletes can monetize their expertise by building communities around races and training programs, emphasizing the power of social media and storytelling in modern sports careers.
Chapters
00:00 Introduction to Athlete Monetization
01:59 Building a Community Around Events
05:54 The Role of Social Media in Athlete Branding
11:09 Crafting Your Unique Story
16:09 Engaging with Media and Building Awareness
Emil Gukill on Instagram – @emilgukild on instagram
CoCoach App – https://cocoach.com/
Holmenkollen Træningslab –@hklabben on insta
Matt @mattcsmith_ on insta
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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