Brain and Behaviour
Brain and Behaviour
Podcast Description
The Brain and Behaviour Podcast with Daniel Shaw MSc, CDBC dives into the science behind complex dog and cat behaviour. Blending neuroscience, real-world cases, and expert insights, Daniel explores topics like aggression, trauma, and training to help listeners better understand the animals in their lives.
Podcast Insights
Content Themes
The podcast focuses on the science of dog and cat behaviour, exploring themes such as aggression, trauma, training methodologies, and ethical considerations in animal care. For example, a recent episode discusses scent work and training in relation to neuroscience while addressing misconceptions in popular dog training. Additional topics include the implications of classical versus operant conditioning and the need for scientific literacy in the animal training community.
The Brain and Behaviour Podcast with Daniel Shaw MSc, CDBC dives into the science behind complex dog and cat behaviour. Blending neuroscience, real-world cases, and expert insights, Daniel explores topics like aggression, trauma, and training to help listeners better understand the animals in their lives.
Guest Bio
Andre Yeu is a highly successful dog trainer and entrepreneur. As the founder of When Hounds Fly Dog Training, he’s grown his business to over seven figures in annual revenue with five locations and a team of over 20. His expertise has also led him to become a Karen Pryor Academy faculty member, where he shares his knowledge with aspiring trainers. Yeu is a sought-after speaker, delivering keynotes and talks at prominent industry conferences such as APDT, IAABC Foundation, and ClickerExpo. His passion for positive reinforcement training and dedication to building a thriving dog training business make him a respected figure in the dog training world.
Episode Summary
In this business-focused episode, Andre Yeu joins Daniel to explore the current challenges facing dog trainers in a declining market. He discusses why many professionals are struggling to attract and retain clients—and how shifting our communication, marketing, and mindset can help. Andre explains the “curse of knowledge,” the power of storytelling, and the importance of simplifying language to connect with clients more effectively. He also shares practical tips on balancing ethics and effectiveness in messaging, crafting impactful social media content, and using SEO and local marketing strategies to build credibility and visibility.
Disclaimer
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