Physicians have always relied on reputation — but today, that reputation begins online, in a world of ones and zeros. In this episode of Smart Medicine, Dr. Scott Sigman sits down with physician, speaker, and founder of KevinMD, Dr. Kevin Pho, one of the earliest and most influential champions of physician branding. Dr. Pho shares his approach to storytelling, how to build an authentic digital presence, and what to do if you’re a doctor who feels hesitant about putting your voice into the world.

Together, they explore how online branding isn’t just a business tool for your practice, but when done right, strengthens the doctor–patient relationship, cuts through misinformation, and rebuilds trust. So if you’re ready to pick up the pen and rewrite your narrative, hit play.