AI for GTM
AI for GTM
Podcast Description
Hosted by Emir Atli, Co-founder & CRO of HockeyStack, AI for GTM brings you behind the scenes with the CMOs, CROs, and GTM leaders reshaping how revenue teams operate. Whether you're just starting to explore AI or looking for ways to embed it more deeply into your org, each episode breaks down real-world use cases—from campaign strategy and tech stacks to sales workflows and brand-building—so you can learn what’s working, what’s not, and how to stay ahead.
Podcast Insights
Content Themes
The podcast focuses on themes such as AI integration in marketing strategies, sales workflows, and brand-building initiatives, with episodes like the kickoff featuring Nathan Latka discussing AI-driven pricing models and founder storytelling. Additional topics include case studies on tech stacks and evolving digital marketing landscapes, illustrating both successes and challenges in utilizing AI for competitive advantage.
Hosted by Emir Atli, Co-founder & CRO of HockeyStack, AI for GTM brings you behind the scenes with the CMOs, CROs, and GTM leaders reshaping how revenue teams operate. Whether you’re just starting to explore AI or looking for ways to embed it more deeply into your org, each episode breaks down real-world use cases—from campaign strategy and tech stacks to sales workflows and brand-building—so you can learn what’s working, what’s not, and how to stay ahead.
In this episode of AI for Go-To-Market, Emir Atli sits down with Emily Sandison, who leads demand generation at Grammarly. From PLG signal chaos to humanizing AI content, Emily offers a rare window into how a scaled GTM team balances internal tools, creativity, and AI adoption all while maintaining empathy and human voice in a fast-changing environment.
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