Prose + Comms: Engagement, Unplugged
Prose + Comms: Engagement, Unplugged
Podcast Description
This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.
Podcast Insights
Content Themes
The podcast explores a variety of topics including marketing strategies, branding best practices, and customer experience innovation. Episodes feature discussions on tradeshow effectiveness, the authenticity of experiential marketing, and emotional connections in consumer relationships, with examples like insights from industry leaders such as Alesia Hendley and Jez Rose.
This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.
Every brand says it cares about customer experience, but customers remember what actually happens, not what the campaign promised. This episode of Prose + Comms: Engagement, Unplugged explores why customer centricity is harder to achieve than most companies think.
Brian Rowley and Laura Smith are joined by Katie Stabler, a certified CX leader known for helping organizations drive growth through better customer experiences. Katie breaks down the psychology behind CX, from the everyday interactions that create emotion to the memories that shape long-term brand perception. The conversation explores why CX must be embedded across culture, operations, technology, and measurement, rather than treated as a single metric or customer service function. They also discuss the promise-delivery gap in B2B, the limitations of NPS, the role of customer effort and conversational analytics, and how companies can use AI to improve experiences without losing the human element.
If you’d like to hear more from Katie Stabler, you can find her on LinkedIn.
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