Prose + Comms: Engagement, Unplugged
Prose + Comms: Engagement, Unplugged
Podcast Description
This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.
Podcast Insights
Content Themes
The podcast explores a variety of topics including marketing strategies, branding best practices, and customer experience innovation. Episodes feature discussions on tradeshow effectiveness, the authenticity of experiential marketing, and emotional connections in consumer relationships, with examples like insights from industry leaders such as Alesia Hendley and Jez Rose.
This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.
Small team, big expectations? This episode is your sign to stop doing “everything” and start doing what actually moves the business.
Brian Rowley and Laura Smith welcome Norman Guadagno, fractional CMO and longtime marketing leader, to unpack how lean teams can build momentum without burning out or blowing the budget. They pressure-test common tactics (weekly blogs, “be everywhere” social, AI content, trade shows, annual plans) through the lens of impact. Then Norman gets into the good stuff: why “leads” can be a red herring, how to tie marketing decisions back to revenue without losing the brand story, and why AI is the ultimate Swiss army knife… if you stop using only one blade.
If you’d like to hear more from Norman Guadagno, you can find him on LinkedIn.
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