Prose + Comms: Engagement, Unplugged
Prose + Comms: Engagement, Unplugged
Podcast Description
This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.
Podcast Insights
Content Themes
The podcast explores a variety of topics including marketing strategies, branding best practices, and customer experience innovation. Episodes feature discussions on tradeshow effectiveness, the authenticity of experiential marketing, and emotional connections in consumer relationships, with examples like insights from industry leaders such as Alesia Hendley and Jez Rose.
This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.
There’s an element of tradition when it comes to B2B tradeshows – regardless of the specific industry. Employees dress in matching outfits as companies spend big budgets on booth design and swag to capture attendees’ attention. But what value do these tradeshows really bring? And are companies focusing their time, money, and attention on the right elements? “Chief Vibe Creator” and tradeshow content developer Alesia Hendley joins us to explore the benefit of tradeshows as we know them and where their future lies.
To hear more from Alesia, find her on LinkedIn or check out her website, thesmoothfactor.com.
Disclaimer
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