Behind The Title: What The Resume Doesn't Reveal

Behind The Title: What The Resume Doesn't Reveal
Podcast Description
Behind The Title is a Jamaican-born podcast and content series that takes a deep dive into the minds and lives of Caribbean change-makers, creatives and quiet giants. Each episode captures unfiltered conversations exploring identity, purpose, fear, faith, failure, and the internal battles that shape external success.The aim is to create a content platform that is raw, reflective, and relatable, one that redefines what leadership and legacy look like for Caribbean people in today’s world.
Podcast Insights
Content Themes
The show focuses on themes of identity, purpose, fear, faith, and failure, with episodes exploring the personal journeys of Caribbean change-makers and creatives, such as the episode featuring Avery Campbell that discusses the intersection of sports marketing, personal storytelling, and legacy-building.

Behind The Title is a Jamaican-born podcast and content series that takes a deep dive into the minds and lives of Caribbean change-makers, creatives and quiet giants. Each episode captures unfiltered conversations exploring identity, purpose, fear, faith, failure, and the internal battles that shape external success.
The aim is to create a content platform that is raw, reflective, and relatable, one that redefines what leadership and legacy look like for Caribbean people in today’s world.
In this episode of Behind the Title, we sit down with Avery Campbell, Marketing Manager of the Jamaica Football Federation and founder of wellness brand Zen by Avery.
From sponsorship & marketing strategy to personal purpose, Avery shares the real story behind her rise in Caribbean sport marketing. She opens up about balancing creative vision with corporate structure, finding her voice in a male-dominated space, and how storytelling, mindfulness, and identity shape her impact.
This isn’t just about branding football, it’s about building something deeper: legacy, culture, and space for the next generation to dream.
🎧 Now streaming on YouTube, Spotify & Apple Podcasts.

Disclaimer
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